Dexian · 1 day ago
Director Global Marketing Communications
New York, NY
Contract
Onsite
Director/Executive
$60/hr - $66/hr
6+ years expDexian is a company focused on global marketing and social analytics, and they are seeking a Senior Manager to drive strategic, data-informed decision-making. The role involves leading analysis, experimentation, and insight development to shape marketing strategies and media planning across key markets.
ConsultingHuman ResourcesInformation TechnologyProfessional ServicesStaffing Agency
Hiring Manager
Shivani Kumari
Responsibilities
Lead the development and execution of impactful deliverables with data-driven insights that inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Synthesize and present findings from audience insights, campaign performance, and regional box office trends to guide marketing strategy
Collaborate closely with creative marketing teams to provide rotation recommendations for digital media, based on campaign performance data
Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to shape tactical decisions and long-term planning within the theatrical landscape
Serve as a thought partner to internal stakeholders, helping elevate data literacy and foster a culture of insight-led decision-making across the organization
Qualification
Required
6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking) at least 2 years being experience within a major studio, streaming platform, or theatrical marketing agency
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets
Strong background in campaign effectiveness analysis and performance optimization
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Preferred
Bachelor's degree in business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
Relevant coursework, certification(s), and/or demonstrated analytical expertise
Experience leading market research or consumer insights initiatives, particularly within the theatrical space
Hands-on experience with audience intelligence and social listening tools (e.g., Talk walker, Listen First, Affinio/Audience, Brand watch, Sprinklr)
Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
Strong project management skills and experience overseeing vendor relationships and insight delivery timelines
Company
Dexian
Dexian provides services for staffing, talent development, and consulting, with a focus on technology, finance, and project management.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mahfuz Ahmed
Chairman of the Board
Vikram Motiani
Managing Director
Recent News
2025-11-19
Company data provided by crunchbase