Samsung Ads · 15 hours ago
Director - Corporate Marketing
700 Sylvan Ave Englewood Cliffs, NJ, USA
Full-time
Onsite
Director/Executive
$205K/yr - $242K/yr
8+ years expSamsung Electronics America, Inc. (SEA) is a leader in mobile technologies and consumer electronics. The Director of Corporate Marketing will oversee the CRM governance team, ensuring coordinated CRM campaigns and driving best practices across SEA.
Marketing & Advertising
Responsibilities
Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols. Organize quarterly and annual workshops focused on providing program performance updates and roadmaps with a growth mindset
Bring thought-leadership based on deep analysis of the SEA CRM program as well as a thorough understanding of industry trends and best practices. Develop educational topics and presentations to share with Marketing leadership
Set expectations with LOBs for annual CRM targets, and provide guidance and suggestions for closing gaps when targets are at risk of being missed
Establish key criteria for determining 'Best Practices' and ensure proper testing methodology is used when documenting results
Identify new opportunities for B2B CRM to develop and/or grow key customer segments. Add a B2B CRM Playbook to the current B2C version. Create a new B2B CRM COE, including governance council, target setting, and planning process
Direct implementation of new initiatives to improve CRM performance, including Ai for automated decisioning and content generation, and pre-deployment campaign auditing
Qualification
Required
Bachelor's degree with experience
8-10 years with CRM Marketing, including campaign strategy, segmentation and performance management
Knowledge of CRM systems and databases, including Adobe, Movable Ink, SMS and Web Notification platforms
Team-first leader who can leverage data and technology to inspire the organization
An iterative thinker who can challenge the status quo via data
Process-orientation to enable scale
Consummate collaborator committed to communication excellence
Preferred
Master's degree is preferred
Company
Samsung Ads
Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kimberly Lauterbach
Head Of Business Operations
Recent News
2025-12-16
2025-12-15
Company data provided by crunchbase