United Franchise Group · 4 hours ago
Senior Digital & Performance Marketing Manager
West Palm Beach, FL
Full-time
Onsite
Senior Level
5+ years expUnited Franchise Group is a global leader in franchising, seeking a Senior Digital & Performance Marketing Manager to drive customer acquisition and revenue growth through digital channels. The role involves overseeing the planning, execution, and optimization of paid media campaigns while using data analytics to improve performance.
AdvertisingRetail
Responsibilities
Develop and manage paid media strategy (Search, Display, Social, Video, Retargeting)
Own campaign execution and optimization across platforms (e.g., Google Ads, Meta, LinkedIn)
Track KPIs like CPL, ROAS, CAC, and drive continuous testing & improvement
Collaborate with brand teams to operationalize brand content
Lead conversion tracking setup, attribution modeling, and A/B testing
Oversee SEO and landing page performance to improve quality scores and lead volume
Partner with content, creative, and web teams to ensure campaign alignment
Manage reporting dashboards and communicate performance to stakeholders
Qualification
Required
5–8+ years in digital marketing, with a strong focus on performance media
Hands-on experience managing 6-figure digital budgets across multiple channels
Analytical mindset with deep experience in Google Analytics, GA4, UTM strategy
Comfortable working cross-functionally with creatives, brand teams, and sales leaders
Preferred
Prior experience in franchise, or multi-brand environments a plus
Benefits
Competitive compensation
Comprehensive training to hone your skills at our headquarters
Travel opportunities
Medical, Dental, Vision, and Life insurance coverage
Short- and Long-term disability insurance
Generous time off and paid holidays
401(k) plan with company match
Social gatherings and team building activities
Leadership workshops for personal development
Recognition for our top performers
Philanthropy – a chance to give back to the community
Company
United Franchise Group
United Franchise Group is a retail company that offers signs, graphics, and promotional products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ray Titus
Founder and CEO
Max Taha
Chief Technology Officer
Recent News
2025-11-04
24-7 Press Release Newswire
2025-10-09
24-7 Press Release Newswire
2025-09-13
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