Redwood Software · 6 hours ago
Senior Product Marketing Manager - Finance Automation
United States
Full-time
Remote
Senior Level
6+ years expRedwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. They are seeking a dynamic and experienced Senior Product Marketing Manager to lead all product marketing initiatives for their finance automation products, focusing on strategic positioning, go-to-market strategies, and sales enablement.
Enterprise SoftwareSoftwareWeb Development
Responsibilities
Develop and own positioning, value propositions, and messaging for Redwood’s Finance Automation products
Craft compelling narratives that differentiate Redwood in the finance automation market and resonate with CFOs, Controllers, Finance Transformation leaders, Heads of Shared Services and Global Process Owners for R2R
Design and execute GTM strategies for new finance automation product releases and features
Manage the launch process end-to-end, working cross-functionally with Product, Sales, Customer Success, and the broader Marketing team
Create and maintain a library of high-impact finance-specific sales tools: R2R pitch decks, Value calculators, competitive battle cards, case studies, and qualification guides
Deliver training to sales and partner teams so they can confidently communicate Redwood’s differentiation and business outcomes
Be the authority on the finance automation market and R2R — competitors like BlackLine, Trintech, FloQast and others
Conduct ongoing analysis of trends in finance transformation (S/4HANA migration, AI in the close, audit readiness) to inform Redwood’s marketing strategy and roadmap
Engage with finance leaders to understand their challenges and successes
Build a pipeline of customer advocates and create compelling case studies, video stories, and testimonials that highlight tangible outcomes like faster close, lower costs, and improved compliance
In partnership with corporate AR, manage relationships with analysts to secure favourable coverage in their research and benchmarking reports and equip them to handle inbound inquiries from their members
Act as subject matter expert for finance automation
Partner with the content team to author thought leadership: blogs, white papers, webinars, benchmark reports, and speaking sessions targeted at finance executives
Qualification
Required
6-8 years of B2B product marketing experience, with at least 4 years in a role focused on SaaS solutions
Deep understanding of finance transformation, ERP finance processes, and the R2R cycle
Experience marketing to CFOs, Controllers, and Shared Services leaders strongly preferred
Knowledgeable about the future of automation, particularly the emerging field of Agentic AI orchestration
A demonstrated track record of successfully developing and executing go-to-market strategies for enterprise software products
You can distill complex finance automation concepts into clear, concise, and value-based messaging for the office of the CFO
A portfolio of writing samples (e.g., blog posts, white papers, launch plans) is required
You can build a strategic plan while simultaneously executing the tactical work required to get things done
Skilled at leveraging customer data, market research, and performance metrics to refine positioning and strategy
Proven ability to collaborate with and influence cross-functional teams, including product management, sales, and engineering, without direct authority
Bachelor's degree in Marketing, Business, Finance, or a related field
Preferred
MBA is a plus
Company
Redwood Software
Redwood Software is an international company providing job scheduling, report distribution and SAP solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$382.54MKey Investors
Turn/River Capital
2024-09-10Private Equity
2024-09-10Acquired
2021-05-11Private Equity· $382.54M
Leadership Team
Shak Akhtar
SVP Finance Automation & Customer Experience Officer at Redwood Software
Lizzie McPhillips
Chief People Officer
Recent News
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