University of Connecticut · 9 hours ago
Assistant Director of NIL [Name, Image, & Likeness] Operations
Storrs, CT
Full-time
Onsite
Lead/Staff, Director/Executive
4+ years expThe University of Connecticut is seeking an Assistant Director of NIL Operations to support efforts surrounding Name, Image, and Likeness (NIL) for student-athletes. The role involves managing NIL-related events, working with student-athletes and athletic leadership on deals, and overseeing educational initiatives to enhance understanding of personal branding through NIL.
EducationHigher EducationUniversities
Responsibilities
Main point of contact for all NIL-related events and operations
Work with student-athletes (& their agents) on external third-party deals
Work with athletic leadership on the execution of NIL deals that have been sold/committed
Oversight of NIL the Operations Graduate Assistant
Oversight of Championship Labs
Championship Labs is an in-house department to help student-athletes learn how to grow their brand and also provides access to content staff to fulfill NIL deal requirements
Merchandise and apparel management of relationships and deals for student-athletes
One Team group licensing
Student-athlete education, including
Opt-in process
Tax form education
Payment processing
Individual NIL branding
NCAA/State of CT law disclosure
Serve as a point of contact with Storrs Central and Learfield on all ongoing sales efforts related to the sale of our NIL deliverables that we have acquired with our student-athletes
Identify new revenue opportunities for the department related to NIL sales
At times, identify opportunities for our student-athletes as well
Coordinate and track the obligations of all of our student-athletes related to their NIL deliverables
Coordinate and manage the inventory of what service we request from each athlete
Coordinate and manage the fulfillment with the sport programs' General Managers
Attend and lead all production calls with third-party rentals that are using our facilities/student-athletes in NIL deals
Qualification
Required
Bachelor's degree in Sport Management or related field
Four years of experience working within an intercollegiate athletic department (within the past five years)
Demonstrated knowledge of Name, Image & Likeness and its evolution in the college athletics space
Demonstrated knowledge of NCAA rules
Ability to communicate information clearly and accurately, both orally and in writing
Preferred
Master's Degree or working towards completion of the degree
1-2 years' experience working within a Division I institution's athletic department
Experience in athletics marketing, operations or NIL department
Previous experience working with corporate partners
Previous experience or demonstrated knowledge of working with student-athletes' representatives
Possesses name, image and likeness philosophies consistent with those of the Division of Athletics and its NIL department
Benefits
Employee and dependent tuition waivers at UConn
Company
University of Connecticut
The University of Connecticut is a public research university that operates multiple campuses across Connecticut.
1001-5000 employees
H1B Sponsorship
University of Connecticut has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (104)
2024 (94)
2023 (108)
2022 (130)
2021 (78)
2020 (108)
Funding
Current Stage
Late StageTotal Funding
$40.68MKey Investors
U.S. Environmental Protection AgencyUS Department of EnergyU.S. Department of Agriculture
2024-10-30Grant· $10M
2024-03-28Grant
2023-06-21Grant· $4.5M
Leadership Team
Mingyu Qiao
Assistant Professor of Innovation and Entrepreneurship (tenure-track)
Recent News
Hartford Business Journal
2026-01-03
Business Wire
2025-12-30
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