Johnson Outdoors · 4 hours ago
Senior Channel/Brand Integrity Manager
United States
Full-time
Remote
Senior Level
7+ years expJohnson Outdoors is home to some of the world’s most innovative outdoor recreation brands, creating amazing outdoor experiences for adventurers. The Senior Channel/Brand Integrity Manager is responsible for safeguarding the reputation and integrity of the brands across various channels, ensuring alignment with brand strategies while supporting sustainable growth.
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Responsibilities
Collaborates with Sales and Marketing leadership to define and support brand-specific channel strategies across Johnson Outdoors’ portfolio
Ensures distribution policies, procedures, and enforcement practices remain aligned with each brand’s positioning, consumer promise, and growth strategy
Implements and manages channel compliance programs, including authorized reseller frameworks, Minimum Advertised Price (MAP/IMAP) policies, marketplace participation standards, and warranty/material difference guidelines
Regularly reviews and refines policies as brand strategies, channels, and consumer behaviors evolve
Supports brand execution across key marketplaces, including Amazon, Walmart, eBay, and emerging platforms
Partners with E-commerce teams to maintain accurate and consistent product content, clean Amazon Standard Identification Number (ASIN) structures, and controlled pricing environments
Balances marketplace growth opportunities with brand integrity and channel discipline
Identifies, tracks, and addresses unauthorized sellers, grey-market diversion, cross-border sales, and counterfeit or materially different products
Coordinates with internal teams and external partners to prioritize and resolve issues
Ensures enforcement actions support long-term brand equity
Analyzes product-specific brand protection and marketplace data to identify channel risk and growth opportunities
Translates insights into actionable inputs for Sales, Marketing, and business development teams
Identifies patterns that may impact consumer trust, product credibility, or brand perception
Acts as a strategic partner to Sales teams to support compliant, sustainable growth
Educates internal stakeholders on how channel compliance supports long-term revenue
Serves as a trusted internal resource for channel and marketplace-related issues
Develops and maintains reporting on unauthorized seller activity, pricing trends, and compliance health
Shares insights with leadership to inform channel strategy and policy adjustments
Performs other duties as assigned
Manages, controls, and recommends budgets within approved guidelines
Qualification
Required
Typically requires a bachelor's degree in business, marketing or equivalent
Typically requires a minimum of 7 years of progressively responsible experience in managing channel compliance, brand protection, e-commerce, and/or distribution strategies within a consumer durable goods environment
Proven experience developing and enforcing channel compliance programs (e.g., MAP/IMAP policies, authorized reseller frameworks)
Strong understanding of e-commerce marketplaces (Amazon, Walmart, eBay) and marketplace governance best practices
Knowledge of pricing compliance, marketplace content standards, and anti-diversion/counterfeit prevention strategies
Proficiency in data analysis and reporting tools to monitor compliance health and marketplace trends
Familiarity with enforcement tools, monitoring platforms, and marketplace policy frameworks
Strategic thinker with ability to balance brand integrity and growth objectives
Strong communication and influencing skills to drive alignment across multiple stakeholders
Successful experience collaborating with cross-functional teams and effectively managing business partnerships across multiple business units
Ability to manage complex issues, prioritize actions, and deliver results in a fast-paced environment
High level of integrity and commitment to protecting brand equity and consumer trust
Benefits
Competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases
Generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans
Performance development and training opportunities, including our tuition assistance program
Collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products
401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more
Company
Johnson Outdoors
It Starts With the Pursuit of Fun
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1987-10-16IPO
Leadership Team
John Moon
VP & CIO
Amy Helvick
Executive Assistant to the Chairman/CEO
Recent News
2025-12-13
2025-12-12
2025-12-12
Company data provided by crunchbase