BeiGene · 1 day ago
Senior Director / Executive Director, Hematology Marketing Brand Lead
United States
Full-time
Remote
Director/Executive
$224K/yr - $294K/yr
8+ years expBeOne Medicines USA is a growing company focused on fighting cancer, and they are seeking a Senior Director/Executive Director for their Hematology Marketing Brand Lead position. This role involves developing brand strategies, leading cross-functional teams, and ensuring revenue forecasts and brand performance in the hematology sector.
BiotechnologyHealth CareLife ScienceMedical
Responsibilities
Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders
Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications
Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation
Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value
Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance
Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand
Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning
Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning
Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP
Lead quarterly business reviews in coordination with the Insights & Analytics and Finance teams
Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams
Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.)
Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements
Establish clear goals and align team efforts with business objectives and priorities
Foster collaboration, accountability, and professional development within the team
Qualification
Required
Bachelor's degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
PC, Microsoft Office skills
30-40% travel
Preferred
BS/BA with 12+ years or an MA/MS/MBA with 8+ years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
Launch experienced with accelerated approval under Subpart H
Must have at least 5 years of experience as a marketing leader in Oncology with experience in malignant hematology (CLL highly preferred). Ideal candidates will have prior experience in similar brand leadership marketing roles
4+ years of people management experience with proven ability to grow and develop direct reports
Experience in highly competitive markets
Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
Self-directed but seeks alignment with Commercial leadership and keeps them regularly informed on key workstreams and issues
Benefits
Medical
Dental
Vision
401(k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness
Company
BeiGene
BeiGene is a global oncology company.
0-1 employees
H1B Sponsorship
BeiGene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (32)
2023 (39)
2022 (40)
2021 (28)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$6.79BKey Investors
Hillhouse InvestmentAmgen
2020-07-12Post Ipo Equity· $2.08B
2019-10-31Post Ipo Equity· $2.7B
2018-08-02Post Ipo Secondary· $903M
Leadership Team
Dirk Weber
Executive Director Medical Affairs (Europe)
Lai Wang
Global Head of Research and Development
Recent News
2026-01-07
Company data provided by crunchbase