sunday · 6 hours ago
Demand Generation Manager
New York, United States
Full-time
Hybrid
Mid Level
$110K/yr - $140K/yr
3+ years expsunday is the fastest way to pay in restaurants, and they are seeking a Demand Generation Manager to own their digital acquisition and inbound growth strategy. This role involves building campaigns that generate qualified leads and working cross-functionally to align marketing efforts with revenue performance.
FinTechPaymentsQR CodesRestaurantsTransaction Processing
Responsibilities
Own the US demand generation roadmap and performance metrics
Plan, launch, and optimize multi-channel campaigns (Google, Meta, LinkedIn, YouTube, SEO, email)
Test new acquisition plays and local partnerships to drive awareness and lead flow in key US cities
Deliver consistent flow of qualified leads (MQLs → SQLs → Opportunities)
Track CAC, CPL, EMNR, and marketing-sourced pipeline
Run continuous A/B testing to improve conversion rates and cost efficiency
Partner with Sales and SDR teams to maximize MQL-to-meeting conversion
Build dashboards to measure pipeline contribution, channel performance, and ROI
Manage tools like Salesforce, GA4, LinkedIn Ads
Collaborate with RevOps to refine lead routing, scoring, and reporting accuracy
Partner with Content, Product Marketing, and Design to produce high-performing ads, landing pages, and lead magnets
Localize messaging for the US restaurant market — bold, clear, and ROI-focused
Develop playbooks that can be replicated across regions as we scale
Qualification
Required
3+ years in demand generation, growth, or performance marketing, ideally in B2B SaaS or restaurant-tech
Proven ability to manage and scale multi-channel acquisition (SEO, paid, social, email)
Strong analytical skills — expert in funnel metrics, attribution, and A/B testing
Hands-on experience with Salesforce, GA4, Looker, Google Ads, and LinkedIn Campaign Manager
Highly autonomous, structured, and data-driven
Comfortable working at high speed, with clear KPIs and fast iteration cycles
Preferred
Experience in hospitality or SMB market
Benefits
Equity
Path to Head of Marketing US within 12–18 months
Company
sunday
sunday is the payment company for restaurants.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$145MKey Investors
DST GlobalCoatue
2025-11-12Series B· $21M
2021-09-22Series A· $100M
2021-04-14Seed· $24M
Leadership Team
Victor Lugger
Co-founder and CEO
Arnaud Lemaire
CTPO
Recent News
2025-11-19
Company data provided by crunchbase