HP · 20 hours ago
E-Commerce Sales Manager - Large Format
Alpharetta, Georgia, United States of America
Full-time
Onsite
Mid, Senior Level
$147K/yr - $231K/yrHP is seeking a results-driven E-Commerce Sales Manager to lead and grow online sales of their Large Format printer and supplies portfolio. The role involves sales strategy, execution, and performance optimization across digital channels, partnering closely with various teams to enhance revenue and customer experience.
ComputerConsumer ElectronicsHardwareIT InfrastructureSoftware
Responsibilities
Own business performance for Large Format printers and supplies on HP Store, including revenue, margin, mix, and attach KPIs
Translate NA Large Format priorities into execution plans that improve category visibility, competitiveness, and customer acquisition
Manage the NA planning and operational cadence (QBR), highlighting trends, risks, opportunities, and data‑driven recommendations
Ensure catalog accuracy for Large Format printers and inks, partnering with Marketing and HP Store to maintain content, specs, configurations, and imagery
Align with NA Category and HP Store teams on pricing actions, promotional proposals, and competitive response strategies
Ensure NPI readiness including catalog setup, content deployment, inventory planning, and demand‑shaping coordination
Support AOP and quarterly forecasting for the LF business on HP Store
Drive conversion improvements through monitoring digital funnel performance, ASP mix, attach opportunities, and operational blockers
Use HP analytics dashboards to guide weekly execution and growth actions
Lead SEO and SEM optimization efforts to increase traffic quality, product discovery, and high‑intent engagement
Partner with Performance Marketing on programs targeting key LF customer segments (AEC, GIS, SMB, etc.)
Apply A/B testing to refine page layouts, messaging, and calls‑to‑action
Support evaluation and expansion into new online marketplaces including Walmart.com, BestBuy.com, and emerging B2B channels
Support onboarding for new channels including catalog setup, content readiness, and operational coordination
Ensure marketplace activations align with HP Store strategy and avoid channel conflict
Work collaboratively with NA Large Format Category, NA Store teams, Marketing, Supply Chain, and Pricing
Represent HP Store needs in NPI planning, cross‑functional reviews, and roadmap discussions
Adopt global best practices in UX, content quality, and digital merchandising
Qualification
Required
Results-driven mindset with a focus on online sales growth
Experience in managing sales strategy, execution, and performance optimization across digital channels
Ability to own digital business execution for a product category, including annual planning and commercial performance management
Strong collaboration skills to work with NA Category, Marketing, and HP Store teams
Experience in managing business performance metrics such as revenue, margin, mix, and attach KPIs
Ability to translate priorities into execution plans that improve category visibility and customer acquisition
Experience in managing planning and operational cadence, highlighting trends, risks, and opportunities
Knowledge of catalog accuracy and content management for products
Experience in aligning pricing actions and promotional proposals with market strategies
Ability to ensure readiness for new product introductions including catalog setup and inventory planning
Experience in supporting annual operating plans and quarterly forecasting
Ability to drive conversion improvements through monitoring digital funnel performance
Experience in using analytics dashboards to guide execution and growth actions
Knowledge of SEO and SEM optimization techniques
Experience in partnering with marketing teams to target key customer segments
Ability to apply A/B testing for refining digital content
Experience in evaluating and expanding into new online marketplaces
Ability to support onboarding for new channels including catalog setup and operational coordination
Experience in cross-functional collaboration with various teams
Ability to represent store needs in planning and review discussions
Knowledge of global best practices in user experience and digital merchandising
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
13 paid holidays
Additional flexible paid vacation and sick leave
Company
HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions.
Founded in 1939
10001+ employees
H1B Sponsorship
HP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (187)
2023 (190)
2022 (200)
2021 (178)
2020 (183)
Funding
Current Stage
Public CompanyTotal Funding
$5.25BKey Investors
U.S. Department of CommerceBerkshire Hathaway
2025-04-14Post Ipo Debt· $1B
2024-08-27Grant· $50M
2022-04-06Post Ipo Equity· $4.2B
Leadership Team
Alex Paranicas
Senior Director, Corporate Strategy
Andrew Bolwell
Chief Disrupter and Global Head of HP Tech Ventures
Recent News
2026-01-22
Company data provided by crunchbase