Excelon Associates Recruitment · 3 days ago
Regional Marketing Manager
Miami-FTL Area
Full-time
Onsite
Mid, Senior LevelExcelon Associates Recruitment is seeking a Regional Marketing Manager responsible for developing and executing regional marketing strategies aimed at enhancing student recruitment and brand visibility. The role involves strategic leadership across various marketing initiatives while ensuring brand consistency and tailoring campaigns to local market needs.
Staffing & Recruiting
Hiring Manager
Susan J. Forman
Responsibilities
Contribute to the development of annual regional marketing plans aligned with organizational growth objectives and local market dynamics
Establish reporting frameworks to track marketing activity, campaign performance, and KPIs
Provide regular insights on regional market trends, competitor activity, and opportunities for increased visibility and engagement
Lead the regional execution of integrated marketing campaigns across digital, social media, events, partnerships, and PR
Ensure all campaigns adhere to brand standards while being culturally and regionally relevant
Partner with central marketing teams to adapt core messaging for regional audiences
Deliver campaigns that support inquiry generation, applications, and conversion
Manage region-specific digital channels including websites, social media platforms, and email marketing
Oversee the creation of high-quality content such as videos, testimonials, student and alumni stories, employer partnerships, and hub-based initiatives
Ensure regional web pages are accurate, current, user-friendly, and optimized for engagement
Support recruitment goals through targeted marketing content and conversion-focused campaigns
Develop region-specific marketing collateral for prospective students, partners, and influencers
Collaborate closely with admissions and recruitment teams to ensure alignment on messaging, timelines, and campaign execution
Build strong working relationships with central marketing, communications, and external relations teams
Partner with academic leaders, hub leadership, and local external partners
Represent marketing in hub leadership meetings and regional strategic discussions
Plan and support regional events including open houses, information sessions, recruitment fairs, corporate visits, alumni events, and partner engagements
Ensure all events reflect brand standards and deliver a high-quality experience
Support regional PR and media engagement opportunities as appropriate
Lead, manage, and develop regional marketing coordinators and executives
Set clear objectives, monitor performance, and identify professional development needs
Foster a collaborative, results-oriented marketing culture
Serve as a senior regional marketing representative in broader organizational contexts when required
Ensure all marketing activity complies with brand guidelines, data protection regulations, and applicable laws
Support cross-functional initiatives related to growth, partnerships, and regional expansion
Perform additional duties aligned with the scope and seniority of the role
Qualification
Required
Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
Demonstrated experience delivering marketing strategy at strategic, tactical, and operational levels
Proven ability to use data, analytics, and market insights to inform decision-making
Experience leading marketing teams and delivering measurable outcomes
Experience developing campaigns for diverse, regional, or international audiences
Strong problem-solving skills with the ability to operate in complex, evolving environments
Excellent written and verbal communication skills
Strong stakeholder management and influencing capabilities
Proven project management and prioritization skills
Ability to manage multiple initiatives simultaneously and meet deadlines
High attention to detail with a results-driven mindset
Ability to work across teams, functions, and time zones
Commitment to inclusive, equitable, and ethical marketing practices
Preferred
Master's degree or professional marketing certification (e.g., CIM, AMA, IDM)
Background in student recruitment, higher education marketing, or international marketing environments
Experience navigating cultural differences in branding, messaging, and communications
Company
Excelon Associates Recruitment
Excelon Associates | Executive Search & Recruitment Solutions 🎯 At Excelon Associates, we deliver high-impact executive search and recruitment services across Higher Education, Financial Services, Government, and Healthcare.
Founded in 2007
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Susan J. Forman
CEO/President - Education/Academic, Healthcare, International, Government, PE/VC - GSA MAS
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