TKO · 1 day ago
VP, Business Systems
United States
Full-time
Remote
Director/Executive
$230K/yr - $260K/yr
12+ years expTKO is seeking an experienced and visionary VP, Business Systems to drive the optimization and strategic roadmap of the Salesforce ecosystem. The role involves managing large-scale Salesforce programs, overseeing high-performing teams, and delivering business impact through innovation and operational excellence.
Media and EntertainmentSports
Responsibilities
Define and execute the organization-wide Salesforce strategy to enable growth, efficiency, and customer engagement
Partner with Sales, Marketing, Service, Finance, and IT to align Salesforce capabilities with business goals
Oversee Salesforce platform architecture, integrations, data management, and CRM governance
Drive process standardization and automation to improve sales operations, pipeline visibility, forecasting accuracy, and customer lifecycle management
Define and own the Salesforce roadmap, balancing quick wins with long-term innovation and AI-driven automation to enable use cases like intelligent lead routing, personalized service responses, and AI-assisted customer engagement. Shape the strategic roadmap to integrate emerging AI-powered automation with existing workflows, fundamentally enhancing sales velocity, customer experience, and marketing personalization
Drive pilots and eventual operationalization of AI-enabled/driven sales, service, and marketing capabilities
Cultivate a culture of continuous innovation, learning, and improvement, empowering teams to experiment with AI tools and technologies and build new capabilities that differentiate the business, reduce costs to serve, simplify operations and maintenance, and increase reliability and efficiency
Partner with SalesOps, Guest Services, and MarketingOps teams to identify opportunities where AI agents can augment workflows, automate customer interactions, reduce operational burden, and improve decision-making
Serve as an executive champion for Agentforce and agentic AI adoption across all relevant Salesforce clouds, setting ambitious goals and timelines for deployment at scale over the next 2–3 years
Establish, build, and monitor KPIs tied to AI and automation, including self-service resolution rates, AI-assisted case deflection, and productivity gains from augmented workflows. Partner with analytics and BI teams to deliver actionable insights that improve sales productivity and overall business performance
Ensure AI adoption aligns with ethical AI use standards, compliance, and data governance
Manage vendor relationships with Salesforce and partner ecosystem, ensuring cost-effective and value-driven investments
Manage Salesforce usage, costs and budget, and track consumption and spend with Salesforce, SalesOps, Guest Services, and Marketing Ops teams
Stay ahead of evolving Salesforce AI releases, including Einstein, Agentforce, and AI automation innovations, to guide the enterprise vision
Qualification
Required
12+ years of CRM and transformation leadership experience, with at least 8 years leading Salesforce-focused teams
Expertise in multi-cloud Salesforce environments (Sales, Service, Marketing, Data Cloud)
Background in leading digital transformation initiatives in complex, matrixed organizations
Proven track record of leading enterprise-level Salesforce implementations and transformations
Experience collaborating with SalesOps, Guest Services, and MarketingOps teams to enable forecasting, service efficiency, and marketing personalization
Experience with Salesforce Agentforce and other agentic AI capabilities for sales, service, and marketing use cases
Knowledge of 3rd party tools and platforms (e.g., Salesloft, Amplitude, Natterbox, ZoomInfo) and how they integrate with the Salesforce ecosystem
Understanding of AI automation design patterns, including conversational AI, AI-powered lead prioritization, and service case handling
Demonstrated ability to tie outcomes to enterprise metrics such as: increased AI-assisted lead conversion rates, reduced average handle time through AI case triage, higher customer satisfaction and self-service adoption via AI agents, and improved marketing and sales efficiency with AI optimization
Expertise in Salesforce data model, automation, governance, and integration frameworks
Expertise with automation across Salesforce (e.g., Flow, Automation Studio, Einstein Bots) with a focus on integrating AI-driven automation at scale
Strong business acumen with the ability to partner effectively at the executive level
Excellent communication (effective verbal and written), stakeholder management, and change leadership skills
Experience implementing observability across the Salesforce ecosystem using Datadog
Change leadership with a track record of managing cultural and organizational adoption during technology transformation
Capacity to bridge technical AI concepts and lifecycle efficiencies with business outcomes, ensuring measurable ROI
Preferred
Experience implementing DevOps Center across Salesforce cloud platforms and teams
Experience leading agile transformations while embedding automation- and AI-first principles into delivery frameworks
Experience in the hospitality industry, with familiarity in its unique sales cycles, guest services, marketing, and operational challenges
Familiarity with global compliance standards related to customer data (e.g., GDPR, CCPA) and their impact on CRM systems
Certifications: Data Architect, Application Architect, System Architect
Company
TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.08B2024-03-04Post Ipo Secondary· $411.95M
2023-11-09Post Ipo Secondary· $670.32M
2023-09-12IPO
Leadership Team
Sana Shuaib
Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships
Recent News
2026-01-16
DBusiness Magazine
2025-12-24
2025-12-11
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