LYSSÉ NEW YORK · 3 hours ago
Digital Marketing Associate - Ecommerce
Indianapolis, IN
Full-time
Hybrid
Entry, Mid Level
2+ years expLyssé New York is a fashion brand that focuses on elevated comfort and modern femininity. They are seeking an E-Commerce Associate to manage and grow their Shopify platform, focusing on daily operations and digital content to enhance their DTC business.
E-CommerceFashionLifestyleRetailTextiles
Responsibilities
Own daily backend operations of the e-commerce platform (Shopify), including product setup, pricing, tagging, merchandising, and quality control
Manage promotional activations, markdowns, inventory adjustments, and homepage refreshes with attention to detail and UX optimization
Liaise with developers and vendors to implement site enhancements, troubleshoot issues, and support CRO testing initiatives (e.g., Rebuy, Beam, A/B tools)
Contribute to ongoing improvements in SEO, site speed, and search functionality in partnership with digital leadership
Partner on the ideation and execution of digital content for the website that captures the essence of the Lyssé New York woman and communicates our seasonal narratives
Assist in crafting product copy, campaign messaging, and landing page assets that reflect brand tone, drive engagement, and inspire conversion
Upload, link, and merchandise creative assets across the site with a strategic eye for editorial flow and user journey
Collaborate with design, creative, and merchandising teams to curate assets from campaigns, lookbooks, and seasonal shoots
Track and interpret key performance metrics across product sales and site traffic to drive content optimization and marketing ROI
Support digital campaign reporting and seasonal recaps, delivering insights on customer behavior and creative performance
Assist with budget tracking, sell-through analysis, and e-commerce inventory forecasting
Work closely with the Director of Digital Marketing to balance technical needs with creative storytelling
Maintain an organized digital asset library and support brand consistency across the website
Proactively bring forward ideas and opportunities for brand enhancement, operational improvement, or customer experience lift
Qualification
Required
Bachelor's degree in marketing, communications, fashion, or a related field preferred
2-4 years of hands-on experience in e-commerce, ideally within fashion, beauty, or consumer lifestyle brands
Prior experience managing large SKU catalogs and working within Shopify or comparable platforms is essential
Proficiency in Shopify including product setup, merchandising, tagging, inventory management, and promotional execution
Working knowledge of Google Analytics and digital performance metrics
Basic understanding of SEO principles, A/B testing, and conversion rate optimization
Comfortable navigating digital ad platforms (Meta, Google) and coordinating creative assets
Competent in Microsoft Excel and general content management workflows
Genuine interest in fashion and an eye for brand-appropriate storytelling across visual and written content
Strong attention to detail with excellent organizational skills
Ability to interpret data and translate insights into actionable improvements
Self-starter mentality with the ability to manage multiple priorities independently in a fast-paced environment
Collaborative mindset with a proactive, problem-solving approach
Ability to work from our Indianapolis office preferred
Company
LYSSÉ NEW YORK
LYSSÉ – FOUNDED & INSPIRED BY BETH Founded in 2009, Lyssé New York was the brainchild of Beth Gold Cohen, who after undergoing treatment for cancer, embarked on a quest to find the perfect leggings to fit her style and changing body.
11-50 employees
Funding
Current Stage
Early StageRecent News
Google Patent
2024-04-14
Company data provided by crunchbase