Dieste Inc. · 6 hours ago
Programmatic Strategist
Dallas, TX
Full-time
Hybrid
Mid Level
3+ years expDieste Inc. is a creative agency seeking a Programmatic Strategist to join their team. The role involves bridging creativity, data, and technology to guide campaign development and optimize performance across Display and Social.
AdvertisingE-CommerceFashionMarketing
Hiring Manager
Carlos Andrade
Responsibilities
Contribute from the brief stage, informing teams on platform capabilities, nuances, and best practices for DV360, The Trade Desk, Amazon DSP, Innovid, Smartly, TikTok, and YouTube
Identify innovation opportunities in emerging programmatic environments (TikTok, YouTube)
Educate stakeholders on platform-specific strengths and performance drivers
Ensure all creative assets (display, video, social, CTV) are structured correctly for DSP delivery and tagged for tracking
Build Dynamic Creative Optimization (DCO) frameworks, partnering with creative teams on feed-based variations
Work closely with the client's general market agency and media agency to align creative strategy with media buying, defining your involvement level in creative performance optimization
Act as the strategic bridge between creative and media teams for flawless execution
Develop culturally sensitive, persona-driven retargeting messaging strategies adapted for diverse audiences
Translate audience insights into platform-specific targeting strategies beyond basic segmentation
Analyze performance data and translate into actionable creative and strategic recommendations
Deliver compelling reports using Tableau (primary), GA4, Looker, BigQuery, Supermetrics, and Adobe Analytics (highly valued)
Partner with strategists to refine messaging, audience segmentation, and test plans based on results
Qualification
Required
3-4 years of experience in programmatic, ad operations, or digital advertising (agency or platform side)
Bilingual (English/Spanish) required
Working knowledge of major DSPs (DV360, The Trade Desk, Amazon DSP)
Experience with DCO platforms (Google Studio, Flashtalking, Sizmek)
Strong technical understanding of ad specs, tracking, and creative trafficking requirements
Experience with analytics platforms (Tableau, GA4, Looker)
Familiarity with Meta Ads Manager and emerging formats (Advantage+, TikTok, YouTube)
Strong communication skills and collaborative spirit across creative and media teams
Passion for data-driven storytelling and understanding diverse, multicultural audiences
Company
Dieste Inc.
Dieste is a marketing and advertising company specializing in e-commerce and brand development services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Stacie Davis
CFO
Abe Garcia
Chief Creative Officer
Recent News
2022-02-08
Company data provided by crunchbase