Stanley Black & Decker, Inc. · 6 hours ago
DEWALT Regional Brand President & General Manager, North America
United States
Full-time
Remote
Director/Executive
15+ years expStanley Black & Decker, Inc. is a global leader in tools and innovative technology. They are seeking a strategic and results-oriented Regional Brand President for the DEWALT portfolio in North America, responsible for driving brand strategies, managing cross-functional teams, and achieving business objectives such as market growth and product innovation.
IndustrialManufacturingRetail
Responsibilities
Ensure consistent brand presence, positioning, and representation across North American channels of Retail, Commercial & Industrial and Farm & Hardware
Collaborate with Americas Marketing to localize and activate brand campaigns
Lead execution of regional marketing activation plans, ensuring alignment with overall brand strategy and market needs
Monitor and optimize marketing effectiveness to drive brand growth and engagement
Implement regional go-to-market strategies in partnership with cross-functional teams
Drive adoption and execution of focused trade plans to maximize category growth
Own regional brand P&L, ensuring financial targets are met and exceeded
Execute winning regional plans, adapting global strategies for local relevance and effectiveness
Oversee excellence in regional new product launches, ensuring flawless execution and market readiness
Identify and communicate specific regional requirements to global product teams
Manage product forecasting and Sales & Operations Planning to ensure supply alignment and commercial success in the region
Support sales growth strategies with commercial teams through strong partnerships both internally and externally
Drive business performance and accountability for in-market execution and results
Ensure delivery of monthly, quarterly, and annual business objectives, reporting progress
Analyze market trends and performance metrics to inform strategic decisions and continuous improvement
Foster strong a learning culture that is focused on speed and agility to deliver growth objectives
Lead through teaching to drive change management
Build followership and engagement for a best-in-class brand capability through improved succession planning, organizational assessment, identification of key skill gaps, and overall talent strategies that link with business goals
Qualification
Required
Demonstrated success leveraging global brand strategies for regional execution across North America, preferably in another leading consumer durables or manufactured products setting with a strong brand-driven culture
Hands-on leader with excellent communications skills and a broad background with a foundation in general management and a business ownership mindset
Multi-channel expertise (Retail, eCommerce and Independent) is critical along with strong Commercial acumen, data-driven decision-making skills and end-user centric approach
15+ years of experience elevating a diverse portfolio and developing a product marketing agenda into a sustainable growth engine
A deep understanding of digital and traditional marketing channels, emerging trends, and customer insights
Bachelors in Marketing, Business Administration, or related field
Strong background in innovation strategy and experience successfully developing new products, including creating strategic roadmaps, and establishing cadence for product lifecycle management
Ability to blend business acumen, technical understanding, and industry knowledge to convert market opportunities into executable brand portfolio strategies; demonstrates a strong understanding of the competitive and customer landscape
Strong relationship builder with a collaborative approach across a global organization
Highly effective at working in a matrixed environment to influence and drive results
Preferred
MBA preferred
Benefits
Medical
Dental
Life
Vision
Wellness program
Disability
Retirement benefits
Employee Stock Purchase Plan
Paid Time Off, including paid vacation, holidays & personal days
Tuition reimbursement
Discounts on Stanley Black & Decker tools and products
Discount programs for many other vendors and partners
Company
Stanley Black & Decker, Inc.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
10001+ employees
H1B Sponsorship
Stanley Black & Decker, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (78)
2024 (71)
2023 (74)
2022 (117)
2021 (121)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$745.4M2023-03-01Post Ipo Debt· $745.4M
1978-01-13IPO
Leadership Team
Christopher Nelson
President and Chief Executive Officer
Amir Kashani
Director AI and Digital Product Development
Recent News
2026-01-20
2025-12-24
Company data provided by crunchbase