RELX · 2 days ago
Senior Manager, Segment Marketing
United States
Full-time
Remote
Mid, Senior Level
$105K/yr - $175K/yr
7+ years expElsevier Inc. is a leading provider of information and analytics in the academic and government sectors. The Senior Manager, Segment Marketing will lead strategic marketing initiatives to enhance engagement and retention across key academic segments, translating market insights into actionable strategies.
AnalyticsBusiness Information SystemsConsultingInformation ServicesInformation TechnologyInsuranceRisk Management
Responsibilities
Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions)
Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging
Creating persona-based value propositions and segment narratives that increase engagement
Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)
Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments
Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology
Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact
Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness
Qualification
Required
Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results
Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology
Have experience developing enablement content, sales narratives, and digital marketing assets
Have an analytical mindset with experience using metrics to inform strategy and optimize performance
Have excellent project management, communication, and stakeholder engagement skills
Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus
Benefits
This job is eligible for an annual incentive bonus.
We are delighted to offer country specific benefits.
Company
RELX
RELX is a provider of information-based analytics for professional and business customs.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-10-14IPO
Leadership Team
Asim Fareeduddin
Head of Internal Audit & Assurance
Aurobindo Sundaram
CISO (Head of Information Assurance & Data Protection)
Recent News
2026-01-23
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MarketScreener
2025-12-05
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