GTB · 11 hours ago
Account Director
Detroit, Michigan, United States
Full-time
Onsite
Director/Executive
10+ years expGTB is a global precision-marketing agency focused on driving creative transformation for iconic brands. The Account Director is responsible for achieving client strategic brand objectives, managing internal teams, and fostering client relationships while exploring new business opportunities.
AdvertisingMarketing
Responsibilities
Responsible for development of long-term account success
Works with Strategy and planning to transform knowledge of client business objectives, internal and competitive opportunities, and customer insights into actionable marketing communications strategies and tactics
Leads and manages team on a given book of
Builds and maintain senior level client
Provides team with direction and input to ensure business and project goals are met
Mining new business opportunities
Responsible for development of direct
Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry
Recognizes and seizes opportunities to contribute to agency new
Regularly informs Executive Director of Retail Communications on status of business, including escalation as needed
Responsible for execution of communication/marketing programs and coordination of agency services in support of Tier-1.5 content including, but not limited to, Cross Tier Campaign integration with partner agencies, Dealer Community Engagement and additional Retail content at Tier-2 such as T2 Content Library and Truck Leadership in both the traditional and digital realms
Execute ad-hoc content opportunities with FBA, FCSD, Integrated Services, etc
Execute upon GTB’s Precision Marketing practice within content developed for major and minor events including working with the Shopper, dot.com, CRM and social teams on complimentary assets, pathing and execution and strategy and media to ensure proper digital asset development and execution
Ensures measurable performance and alignment of digital tactics to Client business and marketing goals by managing and coordinating with strategy and analytics for desired outcomes
Manage internal processes and collaborations with internal teams (PPL, Hogarth, Media, Strategy, Creative and Analytics)
Facilitate or attend regular media & creative reviews with the regional clients and agency teams
Accurately consolidate regional feedback into clear, concise direction, and distribute promptly to client and agency personnel
Manage budgets, tracking, and administration of program costs and internal processing including monthly report out to clients
Manage creative approval process and ensure quality control
Recommend measures to improve work process methods, performance, and quality of product
Shepherd all programs through rigorous processes including proper documentation, briefing and timeline management and continuously evaluate and implement new processes as needed to drive successful outcomes
Be a steward of the GTB Retail’s Business Plan Review (BPR) process to manage performance of the business so it runs as efficiently as possible
Develop and maintain positive client relationships at the appropriate levels
Ensure that communication programs are executed in accordance with client needs and wants
Acquire client assignments and define, clarify, and focus direction as needed
Monitor work of Retail Content Account support team and provide appropriate direction including development and oversight of financials, program development and execution
Facilitate onboarding and training for junior account team including interns and ongoing 360 feedback as needed
Updating and including the Executive Director or Retail Communications, Executive Director of Retail Operations and Executive Managing Director when appropriate
Development and delivery of client presentations
Assist in development and facilitation of all communications / updates with the GTB Field teams (and Ford Field teams when needed) regarding Retail Communication (Content) updates for field consumption
Execute with internal touch points to ensure proper success of program execution including but may not be limited to Product, Proof, Legal and in-house production team
Assist Executive Director with new solutions and pilots as they relate to Tier-2 and Tier-3 pilots and creative content
Direct team to ensure deliverables meet strategic objectives, budget, and timing requirements
Accurately consolidate regional feedback into clear, concise direction, and distribute promptly to client and agency personnel
Manage creative approval process and ensure quality control
Maintain and support all company standards as specified within the Quality Management System
Supports/facilitates the mandatory adherence to ISO9001 requirements, processes, and procedures
Perform other duties and projects as assigned
Has excellent presentation skills and presentation development
Ability to work in a dynamic, fast-paced environment, strong communication and teamwork skills
Possess a keen eye for detail with tremendous organizational skills and ability to manage competing priorities (multi-task oriented)
Thorough and accurate verbal communication, presentation and listening skills
Familiarity with Monday.com
Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
Ability to manage the Retail Content Account team as well as cross-functional teams (creative, production, strategy, etc.) to meet client expectations
Experience with Retail Advertising including TV, Digital (video & Programmatic) & Social Media campaigns from planning, implementation & measurement of performance
Must be creative, analytical, highly organized with strong project management skills
Deliver clear, concise, and accurate messages both verbally and written
Comfortable working in an integrated agency
Financial responsibilities include monthly budgeting and forecasting, client management or escalation of billing as needed
Is able to concurrently lead and grow multiple
Qualification
Required
Minimum of bachelor's degree or equivalent in a related field; graduate degree is a plus
10-15 years minimum of relevant marketing, media, or agency experience, which may include large-agency interactive or senior client-side marketing experience
Experience with traditional and digital marketing
Has deep knowledge and experience with multichannel marketing
Has experience managing and growing employees and teams required
5+ years management experience
Ability to work both remotely and in our GTB Detroit office, as needed
Open to travel for 25% of work schedule during the year for production shoots and meetings as required
The physical and mental requirements to meet the above listed job responsibilities
Preferred
Bachelor's Degree or equivalent experience preferred
Automotive, Retail, Media, Digital, Social and Direct Response Advertising is a plus
Company
GTB
GTB is a global performance marketing agency, creating ideas that inspire people to act.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
C
Chuck Wehde
Retired
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