Aesop · 2 days ago
Manager, Retail Marketing - Aesop
New York, NY
Full-time
Onsite
Mid, Senior Level
$105K/yr - $112K/yr
5+ years expAesop is a global retail organization dedicated to creating an inspiring and inclusive environment for its employees. The Retail Marketing Manager will drive the planning, execution, and optimization of retail activations to enhance customer traffic and brand loyalty in Aesop's North American markets.
BeautyCosmeticsLifestyle
Responsibilities
Oversee the strategy, planning and implementation of all retail eventing programs for campaigns and commercial moments and learnings
Partner with CRM manager on segmentation and understanding impact of programs on retention, frequency, return rate, category purchase behavior - and share out with commercial team
Liaise with CRM manager for seamless connection of customer journey in retail
Develop, analyze and gather information to support plans / strategy development and help market recommendations that drive retail traffic
Responsible for putting together retail eventing strategy and post-activation recap with cross-functional inputs
Main point of contact and lead for in-store eventing and animation (campaign events, loyalty gesture, commercial moments)
Develop tiered program approach across the four retail activations categories: VIP loyalty, campaigns, design showcases, community commitments
Refine playbook with concrete drive to store initiatives, incorporating learnings, and piloting new programs in partnership with commercial, T&P, retail operations and CRM teams
Develop and analyze attendance data, contribute to drawing conclusions, understand and begin to articulate knowledge and strategies that worked
Partner with T&P to maximize brand experience with engaging event scripts to convert customers in-store
Liaise with VM for all eventing direction and alignment with T&P direction to have one consistent message from marketing to in-store consultants
Manage projects on time and proactively identify issues and work across cross - functional team to resolve moments including GWP forecasting across channels, in partnership with commercial leads
Provide strategic recommendation for target segmentation based on activation and measure success based on identified KPIs ie traffic, retention, customer acquisition/reactivation
Have bi-annual view of retail event performance, with key insights on top drivers and drainers
Support Senior Brand Marketing Manager and Head of Function in retail eventing strategy planning and future mapping of retail traffic driving initiatives
Make recommendations on eventing timings based on regional needs, email marketing calendar, and brand-wide financial planning of retail eventing
Manage the operational handover of all elements of the retail activations in partnership with cross functional partners: supply chain, training and performance, digital, commercial, retail operations
Strategize & implement with CDs & RBMs new door opening strategy, & refurbishment communications
Improve frame and consumer-facing tools for door closure/relocations in 2026 based on CRM data
Partner with commercial to maximize door profitability with top tier door focus strategies across retention and or recruitment levers
Qualification
Required
Minimum 5 years relevant experience in brand/ trade/retail or event marketing
Retail (marketing) experience preferred
Experience with 360° marketing planning, launch execution, and retail activation
Experience working across multiple categories
Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Experience managing retail marketing budgets and optimizing spend for measurable results
Experience in the beauty and/or luxury industry
Proficiency in Microsoft Office
Benefits
Annual performance based bonus incentive
Competitive Benefit Package (Medical, Dental, Vision, 401K)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Company
Aesop
Aesop is a cosmetics company offering skincare, haircare, and body care products.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-04-03Acquired
Leadership Team
Patrick Heyraud
Chief Operations Officer
Salene Dean
Amenity Partnerships Coordinator
Recent News
Global Cosmetics News
2026-01-03
2025-12-10
MarketScreener
2025-10-20
Company data provided by crunchbase