Wheels Up · 10 hours ago
VP, Commercial Strategy & Partnerships
Chamblee, GA
Full-time
Onsite
Director/Executive
$250K/yr - $295K/yr
10+ years expWheels Up is a global leader in on-demand private aviation, committed to delivering a premium aviation experience. The Vice President, Commercial Strategy & Partnerships will drive the company's commercial growth agenda by identifying high-impact opportunities and aligning the organization to enhance market share and competitiveness.
Air TransportationTravel
Responsibilities
You will own major cross‑commercial initiatives that define and advance Wheels Up’s growth trajectory
Lead complex, high‑priority commercial initiatives from concept through execution
Define opportunity statements, structure strategic alternatives, and guide cross‑functional teams to recommended paths
Build business scenarios and outcome models that drive data‑backed decision‑making
Identify opportunities for market share expansion, revenue growth, customer loyalty improvements, and operational efficiency
Develop deep understanding of private aviation dynamics and competitor positioning
Embed customer insights into strategy by maintaining strong relationships with Sales, Service, and CX teams
Translate benchmarking and market intelligence into actionable implications for growth and innovation
Lead segmentation work to identify the highest‑value and highest‑potential customer segments
Determine purchasing drivers, loyalty motivations, and segment‑specific opportunities
Convert insights into clear near‑term and long‑term commercial strategies
Ensure GTM plans across Marketing, Sales, Loyalty, and CX fully align with strategic priorities
Maintain line‑of‑sight from opportunity → strategy → execution → commercial outcomes
Define and track KPIs tied to growth, retention, segment performance, partnership returns, and campaign effectiveness
Partner with Finance to align budgets and forecasts with true market opportunity
Lead commercial performance reporting for the CGO, CEO, and Board
Identify new product, pricing, and commercial model opportunities that strengthen the company’s competitive position
Lead cross‑functional initiatives that convert strategic opportunities into measurable business results
Partner with the CGO on emerging revenue streams and long‑horizon growth pathways
Create compelling narratives that articulate commercial strategy, performance, and future direction to the Board and senior leadership
Lead development of executive‑ready materials including strategy documents, growth roadmaps, operational plans, and performance reviews
Translate the CGO’s strategic vision into clear operating plans, priorities, and expectations
Support quarterly and annual planning cycles, including objective‑setting, KPI development, and performance reviews
Ensure clarity and alignment across all commercial and cross‑functional teams
Partner with the CGO to evaluate and execute acquisitions, joint ventures, and strategic alliances
Develop financial models and business cases to assess investment opportunities
Identify and negotiate partnerships that extend reach, enhance offerings, or unlock new revenue channels
Build and grow UHNW lead‑generating relationships (e.g., private banks, wealth advisors, luxury brands, family offices, elite events)
Ensure partnerships reinforce the Wheels Up brand and deliver measurable, sustained growth impact
Qualification
Required
10-15+ years of experience in commercial strategy, partnerships, or corporate development, ideally within aviation, consulting, or other premium consumer sectors
Proven success translating market and customer insights into growth strategy and execution
Demonstrated ability to collaborate across Sales, Marketing, Finance, and Operations to achieve revenue and market share goals
Strong analytical, strategic planning, and communication skills
Bachelor's degree required
Preferred
Executive presence and ability to present to senior leadership and Board audiences
Strategic and data-driven thinker who connects insights to action
Highly collaborative with a bias for partnership, not silos
Comfortable operating in a fast-paced, evolving environment
Balances creativity with financial discipline and operational execution
Inspires trust through credibility, clarity, and accountability
Benefits
Tuition Reimbursement
Competitive 401(k)
Comprehensive Medical, Dental, and Vision Insurance
Complimentary access to mental health and wellness counseling through Spring Health
Financial planning assistance
A variety of additional programs and services in support of your total well-being
Company
Wheels Up
Wheels Up is a membership-based private aviation company that focuses on reducing upfront cost to fly privately.
1001-5000 employees
H1B Sponsorship
Wheels Up has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (4)
Funding
Current Stage
Public CompanyTotal Funding
$1.97BKey Investors
Bank of AmericaT. Rowe Price
2025-08-29Post Ipo Equity· $50M
2024-11-14Post Ipo Debt· $332M
2023-08-15Post Ipo Debt· $500M
Leadership Team
George Mattson
Chief Executive Officer
G
Gene McKenna
Chief Product Officer
Recent News
2025-11-28
Company data provided by crunchbase