Genesco · 7 hours ago
Visual Communications Specialist- Hybrid-Journeys
Nashville, TN
Full-time
Hybrid
Entry, Mid Level
2+ years expGenesco is a company focused on visual merchandising and brand storytelling, and they are seeking a Visual Communications Specialist to enhance in-store experiences across Journeys Group concepts. The role involves collaborating with various teams to develop visual communication strategies, support merchandising initiatives, and ensure consistent brand presentation.
ApparelE-CommerceRetail
Responsibilities
Support the planning and execution of visual merchandising communication initiatives by coordinating development, production, photography, and document design across assigned Journeys Group concepts and store types
Strategize and collaborate cross-functionally to develop concept-specific visual communication, executing key strategies and refining display and sign kit instructions to enhance overall visual experience
Collaborate on communication workflows by tracking project timelines, coordinating photo shoots and sign kit elements, and helping ensure timely and accurate information for field teams to execute
Provide store support for locations that reach out via email and portal feedback, which include but are not limited to: sign replacements, visual merchandising questions, clarification on visual direction, special display requests, and VM strategy guidance or field suggestions
Support the VM team by participating in collaborative decision-making, helping refine processes for the legacy concepts, and contributing to strategies that enhance visual execution, consistency, and team effectiveness
Coordinate and collaborate on the development of visual standards, training content, hardware guidelines, and setup instructions for new items, displays, and strategies to support field teams in effectively executing company initiatives
Assist with the organization and execution of in-studio photo shoots, including photography editing and image processing to support seasonal or new visual strategies across concepts
Work closely with Buying and Merchandising partners to translate seasonal priorities, product placement guidance, and brand initiatives into clear visual strategies that strengthen storytelling and elevate the in-store experience
Support the ongoing creation and maintenance of computer aided design (CAD) materials to ensure communication accurately reflects fixture layouts, placement guidance, display standards, and store variations
Coordinate deployment and maintain content on store platforms for seasonal and promotional visual communication materials to align execution across concepts
Collaborate and support the planning and execution of sign kit elements with VM team and print vendor partners to ensure accuracy and organization in all VM initiatives
Support new or test visual communication projects, strategy instructions, or fixture enhancements to improve compliance and elevate in-store presentations
Qualification
Required
Bachelor's degree in Marketing, Fashion Merchandising, Design or Art preferred
Proficiency in Microsoft Office suite, Photoshop, InDesign and Mac operating system
Journeys retail store management experience (minimum 2+ years store management experience) or other varied retail experience
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
Strong verbal, written, and interpersonal communication skills
Proficient in digital photography and editing
A passion for visual merchandising, design, and retail presentation trends
Ability to lift, push, and pull 30-50 pounds for display shifting and moving VM items
Some travel required
Company
Genesco
Genesco operates Journeys, Journeys Kidz, and Shi by Journeys stores that offer footwear for young men and women.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$56.4M2009-05-14Post Ipo Debt· $56.4M
1978-01-13IPO
Leadership Team
Sandra Harris
Chief Financial Officer
Parag Desai
Senior Vice President, Chief Strategy and Digital Officer
Recent News
2026-01-16
2026-01-16
Business Wire
2026-01-13
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