Trustpilot · 1 day ago
US Growth Marketing Lead
New York, NY
Full-time
Onsite
Senior Level
$170K/yr - $190K/yrTrustpilot is a profitable, high-growth FTSE-250 company seeking a US Growth Marketing Lead to accelerate their B2B and B2C marketing efforts in North America. The role focuses on executing data-driven marketing programs, driving revenue growth, and supporting the growth of Trustpilot’s consumer brand presence in the US.
Consumer ReviewsE-CommerceInternetReputation
Responsibilities
Drive revenue growth in North America by leading B2B marketing initiatives that significantly expand Trustpilot’s presence, awareness, and penetration in a high-potential market
Ensure message consistency and channel orchestration across all marketing channels (paid digital, webinar and in-person events, content, lifecycle, email nurture)
Design high-impact pulse campaigns around global product announcements and key tentpole moments
Accelerate Commercial outcomes by delivering high-quality MQLs, pipeline creation/acceleration, and marketing-attributed revenue across SMB, Mid-Market, and Enterprise segments
Build out the US events strategy (sponsored, owned, in-person, digital)
Manage US Marketing program budget
Rigorously set targets, track progress, report on outcomes, and learn and adapt from insights
Develop and scale programs that activate B2B customers to amplify our brand, tell their stories, and advocate for Trustpilot
Initiate innovative B2B2C activations that leverage the reach of our B2B customers’ own audiences to grow Trustpilot brand awareness and affinity among US consumers
Provide strategic direction, mentorship, and prioritization guidance to the US marketing team
Help shape a high-performance culture centered on clarity, accountability, and measurable impact
Own US reporting, analytics, and performance insights to guide investment decisions and optimize outcomes
Apply market and competitive intelligence to sharpen US positioning and messaging
Qualification
Required
A strong track record of driving B2B SaaS marketing performance, including lead generation, pipeline growth, revenue outcomes, and customer expansion
Experience creating and deploying successful Consumer brand campaigns, particularly via B2B2C motions
Exceptional strategic thinking, with the ability to balance brand-building and performance-driven execution, especially in the face of ambiguity
Experience leading multi-channel, full-funnel marketing programs in a highly competitive landscape
Deep understanding of US go-to-market dynamics and the unique competitive pressures of the US B2B SAAS market, especially within the context of AEO/GEO and LLMs
Proven ability to influence senior stakeholders and guide cross-functional teams without direct reporting lines
Outstanding communication skills — capable of representing Trustpilot externally and crafting narratives that resonate with US businesses and consumers
Analytical rigor with a passion for turning insights into measurable commercial outcomes
Adaptability, decisiveness, and the ability to thrive in a fast-moving, rapidly scaling environment
A passion for Trustpilot's mission and a commitment to building a symbol of trust for the AI era
Benefits
A range of flexible working options to dedicate time to what matters to you
20 vacation days + 2 personal days +10 paid holidays per year
Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist
Full health insurance
401k matching your contributions dollar-for-dollar up to 4% of your base salary
Discounted club membership at Life Time Fitness
24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
A friendly, open office complete with a foosball table, roof deck with wifi (rooftop meeting anyone?!) and unlimited snacks and drinks
Communal lunch, extra treats and events during the month — think ice cream carts, coffee bars and massages, to name a few
Company
Trustpilot
Trustpilot is an independent review platform that's free and open to all.
Founded in 2007
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$199.9MKey Investors
Sunley House Capital ManagementSilicon Valley BankMolten Ventures
2021-03-23IPO
2019-03-05Series E· $55M
2017-09-29Debt Financing· $20M
Leadership Team
Adrian Blair
Chief Executive Officer
Hanno M. Damm
CFO
Recent News
2026-01-16
2026-01-14
Company data provided by crunchbase