Advida · 3 hours ago
Senior Media Buyer - Native Ads
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $70K/yr
3+ years expAdvida is a performance-marketing agency that partners with leading direct-to-consumer brands in the health, wellness, and pet-care space. They are seeking a Senior Native Ads Media Buyer to manage large-scale native traffic, optimize advertising campaigns, and collaborate on creative strategies to ensure profitability and performance optimization.
AdvertisingInformation TechnologyInternet
Responsibilities
Plan, launch, and scale native advertising campaigns across platforms such as Taboola, Outbrain, MGID, Revcontent, and other premium native networks
Own high-volume budgets — manage pacing, control CPAs, ensure profitability, and allocate spend strategically across multiple offers and funnels
Collaborate on creative testing — work closely with copywriters, designers, and video teams to develop high-converting advertorials, thumbnails, headlines, and pre-lander concepts
Analyze performance data deeply — monitor CTR, CPC, CPA, ROAS, scroll depth, time on page, and funnel performance to identify optimization opportunities
Continuously test and optimize — run structured A/B tests on headlines, images, landing pages, advertorial angles, and audience segments
Lead native strategy development — translate campaign insights into scaling strategies and creative direction for internal teams and clients
Team collaboration — partner with the broader media buying team to share learnings, improve SOPs, and raise overall performance standards
Client communication — participate in internal and client-facing performance reviews, presenting results, challenges, insights, and next-step strategies
Qualification
Required
3+ years of hands-on native advertising experience
Proven ability to manage and scale high-spend accounts (6–7 figures monthly)
Deep experience with platforms such as Taboola, Outbrain, MGID, Revcontent, Yahoo Native, or similar networks
Strong understanding of direct-response KPIs (CPA, ROAS, CTR, CPC, RPM, AOV, funnel metrics)
High attention to detail and disciplined campaign management habits
Experience working with advertorial funnels, pre-landers, VSLs, and offer testing frameworks
Preferred
Experience running Google Ads, Meta, TikTok, or YouTube
Background in DTC performance marketing (health, wellness, supplements, pet, or finance niches)
Familiarity with tracking platforms (Voluum, RedTrack, Triple Whale, Hyros, GA4)
Benefits
Performance-based bonuses tied to scaling and profitability
Fully remote
Company
Advida
Advida is an advertising technology company that offers customer acquisition services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ryan Scibelli
Chief Executive Officer
Recent News
EIN Presswire
2025-10-06
Company data provided by crunchbase