HMP Global · 4 days ago
Senior Manager, Marketing
Malvern, PA
Full-time
Hybrid
Mid, Senior Level
3+ years expHMP Global is a leading healthcare event and education company focused on improving patient care through information and education. The Senior Manager, Marketing will lead digital-first, omni-channel campaign execution to drive event registrations and conversions, collaborating with cross-functional teams to ensure effective execution and measurable growth.
EducationHealth CareHospital
Hiring Manager
Rich Lancia, SHRM-CP
Responsibilities
Contribute to the development of audience segmentation and targeting strategies (by role, specialty, and behavior) to improve conversion efficiency
Coordinate and execute integrated campaign plans across email, paid digital (search/social), organic social, web/SEO, and retargeting to move audiences from awareness to conversion
Execute data-backed, omni-channel campaigns that drive:
Top-of-funnel: conference awareness, brand elevation, site traffic
Mid-funnel: subscriber growth, content engagement, lead capture, qualified leads
Bottom-of-funnel: event registrations and conversion completion
Write and optimize high-performing copy for landing pages, ads, and email, balancing conversion clarity with SEO/AIO discoverability
Build and optimize HubSpot email workflows (nurture tracks, triggers, segmentation, suppression, cadence, and lifecycle stage alignment) to improve conversion efficiency and lead quality
Collaborate with editorial, event, and medical teams to align content themes and ensure accuracy and compliance when needed
Track and optimize performance across TOFU/MOFU/BOFU, using metrics such as conversion rate, CPL/CPA, CAC, MQL→SQL movement, and registration-to-attendance
Work within attribution and UTM frameworks to understand channel contribution and improve ROI
Use tools such as HubSpot and reporting platforms (e.g., Power BI) to monitor results and turn insights into actions
Partner closely with Data/Analytics, Paid Media, Organic Social, Design/Creative, and Project Management to ensure campaigns launch on time, on brand, and are optimized post-launch
Maintain campaign hygiene and operational rigor: timelines, creative requests, QA processes, and documentation (tagging, naming conventions, asset management, reporting consistency)
Support quarterly planning, performance readouts, and campaign presentations to leadership
Qualification
Required
3–5 years of experience driving event registrations, lead generation, or comparable conversion goals using digital-first, omni-channel marketing
Experience coordinating campaigns across email, web, organic social, and paid/retargeting (hands-on paid execution is a plus)
Proficiency writing conversion-focused ad and email copy, and building/optimizing HubSpot email workflows (automation, segmentation, testing, and reporting)
Strong copywriting and messaging skills with working knowledge of SEO/AIO best practices for discoverability and conversion
Familiarity with marketing automation, CRM, and PM tools (e.g., HubSpot and Hive)
Strong analytical mindset: ability to interpret results, develop hypotheses, run tests, and act on insights
Proven cross-functional collaborator across data, paid media, organic social, design/creative, and workflow/PM teams
Excellent communication, prioritization, and project management skills
Benefits
Annual discretionary bonus eligible
Comprehensive Benefits (Medical, Dental, Vision, 401k w/company match)
Company
HMP Global
HMP Global is a multi channel leader in healthcare events and education, with a mission to improve patient care.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Hennessy
CEO HMP Global, LLC
Recent News
2026-01-09
2025-11-23
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