EMARKETER · 1 hour ago
Associate Product Marketing Manager
New York, NY
Full-time
Hybrid
New Grad, Entry Level
$80K/yr - $95K/yrEMARKETER is a leading research company focused on digital transformation, and they are seeking an Associate Product Marketing Manager to support their marketing team. This role involves executing go-to-market initiatives and developing messaging for EMARKETER’s products and services, collaborating with various teams to enhance customer engagement and product positioning.
AdvertisingBusiness IntelligenceMarket ResearchMobileSocial Media
No H1B
Responsibilities
Support go-to-market execution for product and subscription content launches through messaging development, research, and campaign alignment
Conduct competitive research, market analysis, and win or loss interviews and share insights with cross-functional stakeholders
Partner with Sales Enablement to develop internal assets such as battle cards, training materials, call scripts, and positioning guides
Collaborate with Product Marketing Managers to source, develop, and amplify customer case studies, testimonials, and success stories
Support customer engagement, retention, and loyalty initiatives that reinforce product value and adoption
Gather, synthesize, and communicate customer feedback to inform product strategy, messaging, and go-to-market planning
Analyze performance of product marketing assets and campaigns to identify what is working and recommend improvements
Qualification
Required
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office
A strong storyteller: Communicates clearly and persuasively through written and verbal messaging that supports product positioning and campaigns
Customer-focused: Understands B2B customer needs and lifecycle considerations when shaping messaging and go-to-market strategies
An effective listener and translator: Synthesizes feedback from clients, sales, and account teams into actionable insights
Solution-oriented: Connects product launches and positioning to broader organizational campaign themes and business goals
Highly collaborative: Partners effectively across product, marketing, sales enablement, and content teams to deliver high-quality work on time
Self-motivated and curious: Takes initiative, proposes creative approaches, and is eager to learn new products, markets, and use cases
Strong program management skills with the ability to take initiatives from concept through execution
Experience coordinating, writing, and managing marketing campaigns, with exposure to product or customer marketing preferred
Excellent organizational skills and attention to detail while managing multiple priorities and deadlines
Clear and effective communication skills across cross-functional teams, stakeholders, and customers
Ability to convey complex ideas in a clear, compelling way to diverse audiences
Preferred
Experience coordinating, writing, and managing marketing campaigns, with exposure to product or customer marketing preferred
Familiarity with marketing automation and CRM platforms such as Salesforce and Sigma preferred
Benefits
Unlimited PTO
10 paid holidays
16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance
Family planning services
Mental health support
Employee Assistance Programs
Commuter benefits
Phone reimbursement
Gym membership discounts
More
Company
EMARKETER
eMarketer enables customers to understand trends, consumer behavior and get needed data and insights to succeed in today’s digital economy.
Founded in 1998
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Stripes
2016-06-10Acquired
2012-01-11Series Unknown· $25M
Leadership Team
Paul Verna
Vice President, Content
Recent News
2025-10-31
2025-10-31
Company data provided by crunchbase