Clemson University · 1 day ago
Director, Marketing & Communication Powers College of Business
Clemson, SC
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $108K/yr
3+ years expClemson University, one of the most productive public research universities in the nation, is seeking a Director of Marketing and Communications for the Wilbur O. and Ann Powers College of Business. This strategic leader will develop and implement integrated communications to enhance the college's market position and oversee various marketing projects and initiatives.
EducationHigher EducationUniversities
Responsibilities
Work with leadership of the PCOB and MarCom to develop a marketing and communications plan to advance the institution's strategic goals and priorities of the PCOB by increasing awareness of programs and services and enhancing the reputation of the PCOB; Work with departments within the PCOB to develop marketing goals specific to each area while augmenting the PCOB overall strategic goals; Serve as the senior communications advisor to the PCOB leadership, crafting and communicating strategic priorities, key messages and crisis management; Utilize market and stakeholder research to guide the strategic direction and development of marketing/communications plans for enrollment and advancement goals; Identify challenges and emerging issues; Utilize internal and external communications opportunities and solutions to create and execute appropriate strategies to support them
Oversee the PCOB's brand, ensuring consistency with the University's brand in messaging and visual representation across all platforms and media; Work with MarCom to ensure proper use of University trademarks in materials, merchandise, giveaways, etc.; Assist with University-wide brand events to engage constituents with the University and the PCOB brand
Create effective internal communications channels to keep faculty, staff, and students informed and engaged with the PCOB initiatives and news; Develop unified messaging strategy to promote the PCOB achievements, research, faculty, students and alumni; Facilitate creative ways to reach constituents; Collaborate with academic and administrative departments to ensure consistent messaging and alignment; Develop and implement strategies to communicate key initiatives such as academic achievements, faculty research, campus events, and strategic priorities to key stakeholders; Cultivate and create compelling content, including press releases, articles, speeches, op-eds, and university publications that effectively and uniquely tells the story of the PCOB; Coordinate centralized communications support from MarCom on behalf of the PCOB; Understand the MarCom protocols for crisis communication to effectively manage communications during times of crisis; Serve as a liaison to MarCom on media interactions that help promote and/or affect the PCOB. Develop and implement media relations strategies with MarCom Communications to proactively promote the PCOB's priorities, activities and achievements; Assist leadership with executive communication including talking points, speeches, video scripts, etc
Champion the use of storytelling to highlight achievements of faculty, staff and students, research breakthroughs, alumni success and community impact; Oversee development of all of marketing and communications materials including marketing collateral, brochures, newsletters, fact sheets, feature articles, presentations, email marketing, website, social media, etc.; Drive engagement across social media platforms, ensuring the university's message reaches a wide and diverse audience while maintaining a strong online presence; Collaborate with Enrollment Management to develop and implement a strategic marcom plan for recruitment and yield cycles; Collaborate with Advancement to develop marketing and communication materials for donor relations and the capital campaign; Monitor and analyze communications metrics to assess the effectiveness and adjust strategies accordingly
Provide regular reports regarding success of communication efforts. These may include analytics, survey results, and other quantifiable and subjective measurements of effectiveness; Analyze current publications and communication, identifying and researching key audiences about perceptions, attitudes, demographics, etc; On an ongoing basis, analyze the customer experience and develop tools and approaches to improve it; Prepare and manage budgetary expenses associated with marketing and communications; Actively participate in the PCOB leadership and department meetings, MarCom All Team meetings and other meetings as required; Supervise project workflow and work with MarCom project managers to ensure deadlines are met; Supervise staff as assigned; Assist with other duties as assigned
Qualification
Required
Bachelor's Degree - Marketing, Communications, Public Relations or related field
3+ years of work experience
Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations
Manages work of others including hiring, terminating, training and developing, reviewing performance and administering corrective action for staff
Plans organizational structure and job content
Provide regular reports regarding success of communication efforts
Analyze current publications and communication, identifying and researching key audiences about perceptions, attitudes, demographics, etc
On an ongoing basis, analyze the customer experience and develop tools and approaches to improve it
Prepare and manage budgetary expenses associated with marketing and communications
Actively participate in the PCOB leadership and department meetings, MarCom All Team meetings and other meetings as required
Supervise project workflow and work with MarCom project managers to ensure deadlines are met
Supervise staff as assigned
Preferred
Master's Degree
Company
Clemson University
Clemson University is an American public, coeducational, land-grant and sea-grant research university.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$11.14MKey Investors
U.S. Department of Energy Office of ElectricityDensoUS Department of Energy
2024-12-03Grant· $2.47M
2024-10-30Grant
2024-08-20Grant
Leadership Team
M. Karen McCauley
CEO and President Clemson University Foundation
Wil Brasington
Chief Executive Officer, Clemson Alumni Association
Recent News
2025-12-15
The Philadelphia Inquirer
2025-11-22
UPSTATE BUSINESS JOURNAL
2025-11-08
Company data provided by crunchbase