Shoplift · 1 day ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $110K/yr
3+ years expShoplift is a fast-growing A/B testing platform designed for Shopify merchants, helping brands optimize their revenue through data-driven decisions. As a Demand Generation Manager, you'll be responsible for driving sales and self-serve funnels by designing campaigns, optimizing conversion rates, and collaborating with cross-functional teams to enhance customer engagement.
AnalyticsArtificial Intelligence (AI)E-Commerce PlatformsRetail TechnologySaaS
Responsibilities
Design and execute inbound-led outbound campaigns—reaching prospects who've shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment
Build and optimize Apollo sequences, LinkedIn outreach, and multi-touch campaigns that book qualified demos for AEs
Partner with BDR and AEs to refine messaging, test new approaches, and improve conversion rates across the prospecting motion
Create landing pages, email sequences, and assets that move prospects from "interested" to "booked demo"
Run conversion experiments on self-serve onboarding flows to increase trial-to-paid conversion
Analyze funnel drop-off points and implement targeted interventions to recover lost opportunities
Collaborate cross-functionally with Sales to understand what messaging resonates and what objections come up most
Develop lifecycle email campaigns for leads not ready to buy now (re-engagement, education, case studies)
Create segmented nurture tracks based on firmographics, behavior, and engagement signals
Design retargeting campaigns and content strategies to keep prospects engaged
Collaborate with partnerships and customer success teams to surface customer stories and social proof
Build out HubSpot workflows and automation to scale personalized outreach based on behavioral triggers
Analyze performance of paid ads (Google, LinkedIn, Meta) currently managed by external agency
Provide strategic direction and creative briefs to agency partners
Collaborate as a stakeholder on content and SEO strategy with other marketing functions
Test new channels and tactics based on data (Reddit, podcasts, niche ecommerce communities)
Qualification
Required
3-5 years in B2B demand gen, growth marketing, or performance marketing roles (ideally SaaS or ecommerce)
Hands-on execution skills - you've personally built email campaigns, landing pages, outbound sequences, and conversion funnels (not just managed people who do it)
Data-driven mindset - you can analyze funnel metrics, run A/B tests, and make decisions based on what's working, not what sounds good
Tool proficiency - HubSpot Marketing automation, outbound tools (Apollo/Outreach/Salesloft), analytics platforms (GA4, attribution tools)
Copywriting chops - you can write compelling email subject lines, ad copy, and landing page headlines that convert
Preferred
Experience marketing to ecommerce brands or Shopify merchants
PLG (product-led growth) experience with freemium/trial conversion optimization
Background managing paid acquisition agencies or running ads directly
Familiarity with partner/channel marketing
Benefits
Comprehensive medical, dental, and vision coverage
Generous PTO including paid parental leave
Professional development budget
Company
Shoplift
Shoplift is the first A/B testing platform purpose-built for Shopify stores.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.5MKey Investors
Loeb.nyc
2023-01-01Seed· $2.5M
Leadership Team
Jason Boit
Co-Founder and CPO
Company data provided by crunchbase