Rooted Broth · 4 days ago
Social Media Content Creator
New York, NY
Full-time
Onsite
Entry, Mid Level
$70K/yr - $70K/yr
1+ years expRooted Broth is a CPG startup focused on making wellness accessible through innovative products. They are seeking a Social Media Content Creator to enhance their online presence, create engaging content, and analyze performance metrics while working closely with the Founder.
Food Production
Responsibilities
Plan, create, and post content across Instagram, TikTok, and LinkedIn
Schedule posts, manage engagement, and maintain a consistent brand voice
Brainstorm and execute creative ideas for reels, campaigns, and community engagement
Collaborate directly with the Founder on new ideas and brand storytelling
Track growth metrics and report on engagement and content performance
Research and stay on top of social trends relevant to CPG, wellness, and travel
Qualification
Required
1–4 years of experience managing brand or creator social media accounts
Strong eye for content creation — photo, video, and copywriting
Familiar with scheduling tools (e.g. Later, Metricool, Planoly, or similar)
Understands engagement metrics and analytics basics
Excited by the startup environment and comfortable working independently
Passionate about wellness, travel, and creative storytelling
Preferred
Experience or interest with CPG, health, or food & beverage brands
Video editing or graphic design skills (Canva, CapCut, or Adobe tools)
Benefits
Opportunity to grow with the brand as we scale retail and expand our team
Mentorship and collaboration directly with the Founder
Company
Rooted Broth
Rooted Broth is redefining how people experience bone broth with the first-ever steepable bone broth tea bags.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase