APPARATUS · 3 days ago
Brand Manager
New York, NY
Full-time
Onsite
Mid Level
3+ years expAPPARATUS is a New York-based designer and manufacturer of high-end lighting, furniture, and objects. The Brand Manager will oversee brand initiatives across product launches, events, and marketing activations, ensuring brand consistency and operational efficiency.
HardwareIndustrial DesignManufacturing
No H1B
Hiring Manager
Rebecca Daly
Responsibilities
As directed by Head of Brand, brief cross-functional teams on product storytelling, asset needs, and launch requirements, ensuring all launch materials are on-brand, accurate, and delivered on time
Manage brand-related projects using Monday.com, maintaining clear timelines, accountability, and seamless coordination across teams
Facilitate communication between departments to uphold brand consistency and operational efficiency
Maintain and organize brand server, ensuring all documentation is current, clearly labelled and easily accessible
Coordinate brand and partner events, ensuring seamless execution from planning through post-event wrap-up
Manage partnership activations at the gallery, including logistics, vendor coordination and stakeholder communications
Support APPARATUS’ presence at design fairs and industry events by coordinating logistics, asset preparation, and onsite brand needs
Support the Digital Director with content planning, asset coordination, and deployment across platforms
Ensure all digital content adheres to brand guidelines and meets quality standards
Execute social media content needs, preparing assets, captions, and posting schedules for approval and publication
With Head of Brand, manage day-to-day communications with PR agencies and media partners
Coordinate submission of materials for approval, track progress, and deploy approved communications across appropriate channels
Track media coverage and maintain organized, updated records of brand mentions and press activity
Conduct competitor analysis of the luxury design marketplace, tracking trends and gathering market intelligence
Provide research-driven insights to support brand strategy and decision-making
Track market positioning and identify opportunities to increase brand visibility
Research and compile information on potential strategic partnership opportunities for leadership review
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
3-5 years of experience in brand coordination, marketing operations, or a similar role
Proven track record supporting brand experiences and events with strong tactical execution
Experience coordinating with PR agencies and managing day-to-day communications
Proficiency with project management platforms and digital collaboration tools
Demonstrated history of cross-functional collaboration and managing multiple stakeholders
Experience in fast-paced environments that require excellence, precision, and consistent delivery
Strong organizational skills with exceptional attention to detail and accuracy
Excellent project management capabilities with ability to coordinate multiple initiatives simultaneously
Strong written and verbal communication skills with attention to brand voice and tone
Highly capable tactical executor with strong process management and deadline discipline
Proficiency in project management tools, particularly Monday.com
Understanding of the design industry, luxury market, and discerning clientele
Strong interpersonal skills and ability to collaborate effectively with internal teams and external partners
Adaptability and composure under pressure, particularly during time-sensitive deliverables
Proactive problem-solving abilities with ability to anticipate needs and remove blockers
Cultural awareness of design trends and luxury lifestyle landscape
Preferred
Background in luxury goods, design, art, or creative industries strongly preferred
Benefits
Competitive compensation and benefits
Company
APPARATUS
Apparatus is a manufacturing and design studio that provides lightning, furniture, objects, and rugs products.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase