Health-E Commerce · 5 hours ago
Senior Creative Director
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $190K/yr
8+ years expHealth-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. They are seeking a Senior Creative Director to lead and elevate their creative organization, ensuring brand consistency and driving high-quality execution across all customer and partner touchpoints.
E-CommerceHealth CareWellness
Responsibilities
Own and evolve the creative vision and brand architecture across all Health-E Commerce brands and channels
Lead brand architecture, visual identity, and storytelling across ecommerce, marketing, and partner-facing experiences
Serve as the single point of accountability for creative quality, brand consistency, and content excellence
Lead creative strategy for new brand launches, including brand identity, messaging, visual systems, and campaign rollout across all channels
Ensure partner-facing creative aligns with core brand standards while allowing for customization that meets individual TPA goals and audiences
Lead, mentor, and develop a high-performing Brand, Visual Design, and Content organization, including people leadership, performance management, and career growth
Provide strategic direction and oversight to the Visual Design Leads, ensuring scalable visual systems, templates, and execution across ecommerce and campaigns
Foster a collaborative, high-accountability creative culture that balances speed, quality, and innovation
Oversee the Content team, ensuring messaging, tone, and narrative align with brand strategy and customer needs
Ensure content is created with clear goals, defined success metrics, and alignment to broader marketing initiatives
Stay current on ecommerce, branding, and creative best practices
Ensure visual design standards are consistently applied across campaigns, lifecycle marketing, site merchandising, partnerships, and sales enablement
Guide the development of modular creative systems that allow teams to scale output efficiently without sacrificing quality
Partner with Marketing and CRO teams to support testing, optimization, and performance-driven creative execution
Lead creative direction for photography and editorial shoots, including campaign, lifestyle, product, and brand storytelling assets
Partner with internal teams and external vendors to concept, plan, and execute shoots Ensure photography aligns with brand standards, accessibility considerations, and performance needs across ecommerce, CRM, paid media, and partner channels
Build scalable photography guidelines and asset libraries
Partner with Marketing, Sales, and Business leaders to align creative output with revenue, growth, and partnership objectives
Communicate creative strategy, priorities, and decisions clearly to senior stakeholders
Collaborate closely with Product, Digital Health, and Executive Leadership teams on the creative launch and evolution of new digital health offerings
Partner closely with Sales, Partnerships, and Marketing to support Marketing-as-a-Service initiatives, including custom campaigns helping position Health-E Commerce as a strategic growth partner to TPAs
Oversee creative development for custom TPA campaigns, including co-branded assets, messaging, and campaign concepts
Balance bespoke partner needs with operational efficiency by building repeatable systems, templates, and playbooks
Support revenue growth by elevating the quality, consistency, and effectiveness of partner marketing initiatives
Qualification
Required
Minimum of 8+ years of experience in brand, visual design, or creative leadership roles, preferably within ecommerce or consumer brands
Proven experience leading and developing multidisciplinary creative teams
Strong understanding of ecommerce marketing, campaign execution, and performance-driven creative
Advanced proficiency in tools such as Figma and Adobe Creative Suite
Exceptional communication skills and ability to influence senior stakeholders
A strong portfolio demonstrating brand leadership, campaign work, and scalable visual systems
Preferred
Experience with CRO, lifecycle, and paid media teams
Familiarity with accessibility standards and inclusive design principles
Experience in high-growth environments, brand launches, and production shoots
Experience leading creative for brand launches, photography production, and large-scale editorial or campaign shoots
Experience supporting healthcare, wellness, or digital health brands a plus
Benefits
Discretionary Annual Bonus Eligibility: Up to 20%
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Professional development including certification support & leadership coaching
Mental Health resources
100% remote within the United States
Company
Health-E Commerce
Health-E Commerce is a family of brands that serve the 60+ million consumers with pre-tax health and wellness accounts.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Beecken Petty O'Keefe & Company
2024-06-18Acquired
2019-02-15Private Equity
2013-01-01Series Unknown
Leadership Team
Preston Farrington
Chief Executive Officer
Zack Peckham
Chief Financial Officer
Recent News
2026-01-13
Company data provided by crunchbase