ValidiFI · 4 hours ago
Email & HubSpot Coordinator
Alpharetta, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expValidiFI is the leading provider of predictive bank account and payment intelligence. They are seeking a dedicated Digital Marketing Specialist to manage and optimize their HubSpot CRM, drive effective marketing communications, and oversee email execution and lifecycle journeys.
Business Information SystemsFinancial ServicesFinTechInformation ServicesInformation TechnologyPaymentsRisk Management
Responsibilities
Own day‑to‑day management of HubSpot for marketing use cases
Build, maintain, and optimize lifecycle journeys and automated workflows (lead nurture, onboarding, re‑engagement, upsell, etc.)
Configure triggers based on behavioral, firmographic, and intent signals
Ensure accurate contact, company, and lifecycle stage management
Maintain data hygiene, including properties, segmentation, and governance best practices
Build, deploy, and optimize email campaigns within HubSpot, including:
Marketing newsletter
Product updates and product newsletters
Event, webinar, and announcement emails
Nurture and lifecycle emails
QA all emails for branding, personalization, deliverability, and accessibility
Manage A/B testing of subject lines, content, CTAs, and send times
Monitor and improve email performance metrics (open rate, CTR, conversion, unsubscribe rate)
Create, manage, and maintain internal and external contact lists
Manage dynamic and static segmentation for campaigns and journeys
Ensure compliance with consent, subscription preferences, and email regulations
Partner with Sales and RevOps to align lists with go‑to‑market priorities
Qualification
Required
2–4 years of experience in email marketing or marketing operations
Hands-on experience managing HubSpot Marketing Hub
Strong understanding of marketing automation, lifecycle marketing, and segmentation
Experience building and maintaining email newsletters and nurture programs
Strong attention to detail and comfort managing multiple campaigns at once
Preferred
HubSpot certifications (Email Marketing, Marketing Hub, or Operations) or ability to obtain within first 90 days
Strong understanding of email best practices, including deliverability, personalization, and compliance
Experience in B2B SaaS or technology marketing environments
Experience using video content (e.g., embedded video, HubSpot video, Loom, Vidyard, YouTube) to support email journeys and lifecycle campaigns
Experience coordinating or publishing social content (organic or paid) to support integrated campaigns and email journeys
Benefits
Comprehensive compensation and healthcare packages
401k matching
Flexible time off
Company
ValidiFI
ValidiFI is a leading provider in predictive bank account and payment intelligence, helping to verify accounts, detect fraud and assess risk
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-05-31Acquired
Leadership Team
Apoorva Patel
CTO
Zachery Jordy
Chief Financial Officer
Recent News
2025-11-05
2025-11-03
Company data provided by crunchbase