Wells Fargo · 8 hours ago
Senior Lead Digital Product Manager- Surface & Orchestration
CHANDLER, AZ
Full-time
Hybrid
Senior Level, Lead/Staff
7+ years expWells Fargo is seeking a Senior Lead Digital Product Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities — Surface & Orchestration. The role involves driving complex feature delivery across Surface and its Orchestration layer, translating business needs into actionable requirements, and partnering with various teams to ensure effective campaign execution.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Own and evolve the product strategy and roadmap for Surface and the Orchestration layer, ensuring each feature aligns to end‑to‑end campaign workflows—from brief and ideation through deployment and post‑launch optimization
Define, prioritize, and sequence the backlog for high‑impact, cross‑functional capabilities, translating marketing and operational needs into well‑formed epics, user stories, and testable acceptance criteria. This includes shaping UX requirements for campaign managers and marketing operations
Partner tightly with engineering, data science, AI/ML, analytics, and design teams to lead agile delivery—driving refinement, sprint execution, release planning, incident response, and continuous improvement across Surface and Orchestration components
Build and advance the orchestration layer that coordinates downstream AI agents responsible for audience selection, segmentation, creative generation, channel activation and flighting, compliance and brand safety checks, and performance insights—ensuring seamless end‑to‑end campaign execution
Ensure enterprise‑grade reliability, observability, and governance by supporting SLAs, telemetry, red‑teaming, evaluation harnesses, model risk management, privacy/PII safeguards, prompt logging, and human‑in‑the‑loop review workflows
Drive ongoing discovery and user research, building strong feedback loops with marketers, power users, and partner teams; incorporate insights into iterative product improvements, UX refinements, and backlog adjustments
Collaborate across Marketing, MarTech/AdTech, Legal/Compliance, Risk, and InfoSec to ensure compliance with Responsible AI, security, content policy guardrails, and model governance standards required in a regulated enterprise environment
Define, measure, and improve product impact, contributing to KPIs such as adoption, engagement, time‑to‑launch, operational efficiency, model quality, hallucination rates, and compliance outcomes. Support dashboarding and instrumentation to track effectiveness
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer
Qualification
Required
7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Proven experience with Marketing platforms, representing expertise in successfully implementing complex solutions across the Marketing life cycle
Hands‑on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods
Preferred
Demonstrated delivery of complex, platform-scale capabilities
Experience writing detailed acceptance criteria and partnering tightly with engineering
Proven ability to operate in a regulated enterprise environment
Experience with vector search, RAG, evaluation, and observability tools
Familiarity with model risk management and Responsible AI
Experience supporting human-in-the-loop creative or compliance workflows
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
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2026-01-22
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2026-01-22
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