HealthTrust · 4 days ago
Director Strategic Marketing
Nashville, TN
Full-time
Onsite
Director/Executive
10+ years expHealthTrust is an organization committed to investing in its team members, and they are seeking a Director Strategic Marketing to join their team. This senior-level position involves creating and executing strategic marketing plans and go-to-market tactics to drive business growth and enhance brand identity within the healthcare sector.
ConsultingLegalProfessional Services
Responsibilities
Lead all branding initiatives for assigned division: craft key messaging and positioning
Lead annual strategic planning and 3-year planning
Create and execute annual marketing plans in alignment with business growth objectives and strategy
Grow GPO membership
Develop and execute go-to-market strategy, inclusive of branding and value prop
Promote and cross-sell the entire portfolio of offerings (contracts, products and services) to support the goal of peak performance optimization and procurement savings
Work with Sales Team to Generate Leads and nurture through the funnel
Develop strategies, tactics and messaging to support alliances, ensuring brand continuity
Lead the development and execution of an annual strategic marketing plan inclusive of market research, marketing campaigns and successful advertising and public relations efforts
Orchestrate commercialization for segment or product launches to include all programs and activities surrounding new product/service introduction into the market, market-conditioning, market research/analytics, forecast market potential and sales goals
Develop and execute comprehensive go-to-market plans to support our primary business line growth, service line strategies and company goals
Collaborate with senior leadership, service line owners and contracting experts to write content for sales collateral, How-to-Sell documents, presentations, case studies, web content and sales training
Develop promotional material, email marketing campaigns and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites
Lead tradeshow and conference strategy
Working in a cross-functional team, partner with account management to support deeper vertical penetration with strategic accounts
Participate as member of the Leadership team in all business planning and monthly operating meetings of assigned division
Demonstrated decision-making and problem-solving capability and able to apply to both organization and business planning
Analyze all aspects of assigned lines of business to proactively identify new opportunities, programs, strategies for growing the business in current and new customer segments/distribution channels
Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments
Develop creative and strategic insights about customer needs through collaboration with other departments and functions within the organization as well as directly with members
Lead market research: execute and interpret primary or secondary research to generate key strategic insights, assess market potentials, etc
Collect and analyze member feedback, competitive intelligence, market research and trends, and other data points associated. Transform relevant customer insights into commercial output and development and execution of key initiatives
Willing and able to “Roll up sleeves” and execute plans - Must be a strategist who can tactically execute!
Interface between the Marketing department and others to ensure deliverables are developed and deadlines met for tradeshows, region events, collateral, email campaigns, web promotions and advertising
Obtain necessary Legal review and approval of materials, as appropriate
Work with the PR team to identify and execute public relations efforts that align to branding and messaging
Identify and develop new topics and ideas to expand our thought leadership in the marketplace
Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery
Develop high-visibility press releases to promote our services, joint ventures and company growth
Qualification
Required
Bachelor's Degree in Marketing and/or Marketing Communications required
10+ years of advanced marketing experience relevant to the assigned product/business or service
Sound analytical skills, with the ability to interpret, analyze and make recommendations based on trends, insights and reports
Advanced ability to work with subject matter experts to grasp complex business subjects and effectively translate information via multiple marketing channels
Knowledge of marketing best practices a must
Must demonstrate an in-depth understanding of marketing, the GPO industry and healthcare supply chain
Requires superior written and verbal communication skills
Presentation and communication skills must be excellent in order to build credibility and engage cross-functional teams
Skilled at synthesizing disparate ideas/concepts and developing a mutually agreed vision
Must have a collaborative nature and proven ability to influence and play a significant role in cross-functional teams
Experienced in project management, possessing a high degree of organization, attention to detail and meeting deadlines
Skilled at managing both internal customer expectations and resolving any group conflicts
Must be able to make decisions in a complex, fast-paced business environment while balancing the needs of multiple stakeholders
Experienced working in a dynamic, fast-paced environment with various personalities across multiple levels of the organization
Preferred
Master's degree in marketing, communications, business and/or healthcare
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Company
HealthTrust
HealthTrust is a consulting firm that provides valuation, litigation support and advisory services for organizations.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Colleen Blumenthal
COO, Partner
Alan Plush
Senior Partner
Company data provided by crunchbase