Strickland Brothers 10 Minute Oil Change · 18 hours ago
Digital & CRM Marketing Manager
Charlotte Metro
Full-time
Hybrid
Mid Level
3+ years expStrickland Brothers 10 Minute Oil Change is seeking a Digital & CRM Marketing Manager to optimize their digital and lifecycle marketing ecosystem across various channels. The role involves managing CRM, email, SMS, and SEO strategies to drive customer acquisition and engagement while ensuring data integrity and compliance.
Air TransportationAutomotiveIndustrial
Hiring Manager
Lou Rusere
Responsibilities
Own day-to-day CRM management with deep expertise in HubSpot, including data architecture, properties, lists, and workflows
Design, build, optimize, and maintain automated workflows and customer journeys across the full lifecycle
Ensure CRM data integrity, hygiene, and compliance to support accurate segmentation and personalization
Plan, execute, and optimize email and SMS marketing programs, including promotional, transactional, onboarding, and retention campaigns
Manage campaign calendars, QA processes, approvals, and deployment
Continuously test and optimize subject lines, content, cadence, and segmentation to improve engagement and conversion
Build and manage audience lists and segments using behavioral, transactional, and engagement data
Apply a data-driven decision-making approach to optimize campaigns and customer experiences
Leverage insights to inform messaging, channel mix, and personalization strategies
Own reporting and dashboard management, clearly communicating actionable insights to internal stakeholders
Manage and optimize SEM (paid search) programs, including strategy, execution, and performance monitoring
Oversee SEO strategy, working with internal teams or external vendors to improve rankings, traffic, and conversions
Manage ongoing website updates and optimization, partnering with design, development, and content teams
Ensure website content, forms, tracking, and CRM integrations are functioning correctly and aligned with campaigns
Identify opportunities to improve conversion rates and customer experience
Manage social media marketing efforts, including content coordination, campaign support, and performance tracking
Oversee local listings management, ensuring accuracy and consistency
Manage relationships with external vendors and agencies across paid media, SEO, CRM, and website
Lead and support CRM and marketing technology integrations to enable seamless data flow and attribution
Identify opportunities to streamline processes and scale best practices
Stay current on digital marketing trends, CRM best practices, and emerging tools
Qualification
Required
3-5+ years of experience in digital and CRM marketing
Strong hands-on experience with HubSpot (required)
Proven experience managing email, SMS, SEM, SEO, and website-related initiatives
Experience optimizing automated workflows and customer journeys at scale
Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously
Experience in high-volume or growth-oriented environments
Benefits
Comprehensive medical, dental, and vision insurance
401(k) retirement plan with company match
120 hours of paid time off after 90 days of employment
Flexible work arrangements, including remote and flexible scheduling options
Professional development opportunities, including training and industry conferences
Company
Strickland Brothers 10 Minute Oil Change
Strickland Brothers provide a friendly oil change, tire rotations, vehicle inspections and fleet service programs.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Princeton Equity Group
2021-05-24Private Equity
Leadership Team
A
Aaron Sage
Chief Financial Officer
Recent News
Company data provided by crunchbase