Intuit · 13 hours ago
Senior Performance Marketing Manager
San Diego, CA
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $162K/yr
4+ years expIntuit is seeking a Senior Performance Marketing Manager to join their QuickBooks Marketing team. This role is responsible for driving paid search strategy and execution to accelerate QuickBooks US growth, collaborating with agencies and cross-functional teams to deliver measurable business impact.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Own paid search strategy and day-to-day execution across Google Ads, Microsoft Advertising, and Search Ads 360, aligned to acquisition, conversion, and revenue goals
Assist in the creation of SEM strategies including insights generation, experimentation, measurement, and reporting to optimize performance across the customer journey
Optimize KPIs to maximize ROI while managing budgets and pacing within weekly and monthly constraints
Partner with agency teams to manage seven-figure monthly budgets and optimize toward CAC/CPA, ROAS, revenue, and LTV-based targets
Monitor competitive and auction dynamics to protect and grow branded and non-branded presence on the SERP; leverage third-party tools (e.g., Adthena) to inform counter-strategies
Ensure campaigns leverage modern platform best practices including Smart Bidding and value-based bidding, RSAs, audience signals, personalization, and keyword expansion. Conduct account and campaign audits to identify technical, structural, and performance improvement opportunities
Manage and optimize Google Shopping (PLA) campaigns, including feed health, performance monitoring, and efficiency improvements
Deliver clear, actionable insights and recommendations that translate performance data into business outcomes
Partner cross-functionally to plan, execute, and measure integrated marketing programs
Leverage GenAI tools (e.g., ChatGPT, Google Gemini) to streamline workflows including analysis, experimentation, and documentation
Strong understanding of tracking, tagging, and measurement frameworks. Be able to interpret platform and third-party data and translate it into meaningful commercial impact for the business
Support weekly and monthly finance reporting and billing processes including spend tracking, pacing, and reconciliation
Present performance updates, insights, and recommendations to internal stakeholders and leadership
Lead the testing roadmap for ad copy and landing page experiences, partnering with Creative and Product teams to maximize conversion rates (CVR) and on-site experience
Develop annual and quarterly budget recommendations, incorporating market growth projections and new product launches
Qualification
Required
Bachelor's degree required
4–5 years of hands-on digital marketing experience with strong emphasis on SEM/PPC
Deep expertise in Google Ads, Microsoft Ads, and Search Ads 360
Proven experience driving measurable business results through performance marketing
Strong analytical, budget management, and problem-solving skills
Experience optimizing campaigns across desktop, mobile, and tablet
Strong collaboration, communication, and stakeholder management skills
Ability to operate effectively in a fast-paced, evolving environment
Preferred
Bachelor's degree preferred fields include Business, Marketing, Statistics, or Mathematics
Google Ads certifications preferred
Experience with analytics and reporting tools such as GA4, Adobe Analytics; BI tools like Looker or Tableau a plus
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
Company data provided by crunchbase