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McKinley Marketing Partners · 23 hours ago

Social Media Analyst

McLean, VA

Contract

Hybrid

Entry, Mid Level

$26/hr - $26/hr

2+ years exp

McKinley Marketing Partners is seeking a Social Media Analyst to support day-to-day social media activities for a large hospitality client. The role involves managing social media engagement, executing social media strategies, and analyzing content performance to enhance brand visibility across various platforms.

ConsultingDigital MarketingGraphic Design

Comp. & Benefits

Responsibilities

Own execution of social media strategy including scheduling, publishing, and boosting social content from the brand editorial calendars

Manage engagement across multiple social media channels in an effort to amplify individual brand tone of voice, engage with users in a positive manner

Occasionally create real-time, brand social content in partnership with Social Media Manager, including concept pitching, ideation, asset creation and copywriting

Monitor social channels to identify strategic opportunities for brand engagement, flag trending moments that can influencer decisions across the organization and to call out potential issues to be escalated to broader teams

Assist in analyzing campaign and content performance insights to identify opportunities to improve content performance

Qualification

Social media managementCampaign managementSocial listening toolsCollaboration with partnersContent performance analysis

Required

Two years of relevant experience, preferably within an agency or highly matrixed organization

Experience managing social media accounts and campaigns

Experience collaborating with internal partners and external agencies/partners/talent

Experience in campaign management and execution

Experience with social media management, social listening, and social analytics tools (Sprinklr, Khoros, Hootsuite, Brandwatch, etc.)

Company

McKinley Marketing Partners

McKinley Marketing Partners is an marketing staffing/placement agency.

Founded in 1995

Alexandria, Virginia, USA

51-200 employees

http://www.McKinleyMarketingPartners.com

Funding

Current Stage

Growth Stage

Total Funding

unknown

2023-12-12Acquired

Leadership Team

Michelle Boggs

CEO and Co-Founder

Marty Hendershot

Chief Operating Officer

Company data provided by crunchbase