The Shepherd Color Company · 1 day ago
Marketing Analyst
West Chester, OH
Full-time
Hybrid
Entry, Mid LevelThe Shepherd Color Company is seeking a marketing analyst with experience in sales processes and product processes. The role involves developing and maintaining key software elements in CRM, ERP, and business intelligence platforms to support customer growth and enhance sales opportunities.
Consulting
Responsibilities
Creating and developing solutions at every level of the software by configuring functionality, business logic, data management, reporting/analytics and integrations
Coordinating cross departments to implement systems, including enhancements, accounts, data hygiene and updates
Configure, develop, and validate solutions built based on the requirements and inputs collected by sales and marketing
Work with sales and marketing to design, implement, and maintain pricing solutions to support pricing and quoting requirements for all regions
Integrating software with other business applications and ensuring seamless data flow across platforms
Collaborate with commercial team to train, teach, and troubleshoot issues and processes to ensure the delivery and improvement of tools needed to be most effective
Support lead generation activities as set by the sales and marketing plans
Assisting in the design and execution of marketing campaigns based on customer segmentation and data analysis
Develop, maintain, and deliver up-to-date reporting and dashboards in Microsoft PowerBI (or equivalent)
Help assemble digital marketing metrics and information for analysis, including surveys
Qualification
Required
Strong ability to interpret data and transform it into actionable insights
Proficiency in statistical analysis and data modeling techniques
Knowledge and understanding of CRM software such as Microsoft Dynamics, Salesforce, or Hubspot
Knowledge and understanding of enterprise resources planning software such as SAP
Familiarity with SQL, database management and their processes
Knowledge and understanding of business intelligence software such as PowerBI
Aptitude for diagnosing issues within systems and providing logical solutions
Capacity to think critically and innovatively to improve processes and strategies
Understanding of marketing principles and sales processes
Ability to align strategies with overall business objectives and customer needs
Strong project management abilities to handle multiple tasks and initiatives simultaneously
Keen attention to detail to ensure data accuracy and consistency
Bachelor's degree in business, computer science, or a related field
Benefits
401(K) plan – no employee match required
Tuition reimbursement
Health, dental, vision, group term life, and disability insurance
Paid parental leave
12 Paid holidays
Employee Assistance Program
Company
The Shepherd Color Company
The Shepherd Color Company is a chemicals firm that specializes in color pigment services.
Founded in 1981
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Matt Shepherd
Finance Business Partner
Company data provided by crunchbase