Corewell Health · 7 hours ago
Manager Media Relations and Social Media
Southfield, MI
Full-time
Hybrid
Mid, Senior Level
7+ years expCorewell Health is seeking a Manager of Media Relations and Social Media to lead a team focused on enhancing the organization's image and visibility. This role involves strategic media engagement and collaboration with various stakeholders to support the organization's communication goals.
Health CareHospitalMedical
Responsibilities
Supports Sr. Director in developing, implementing and executing local, regional and national image and reputation plans for Corewell Health. Assists with protecting the reputation of the System by positioning Corewell Health positively with all media (traditional and social)
Provides direction, guidance, support, mentorship and performance management to team members to ensure excellence, effectiveness and efficiency in planning & execution. Selects, trains, develops and evaluates team members and initiates personnel actions in accordance with organizational policies and dept philosophy
Develops strong relationships with local, regional and national media outlets. Seeks out and builds relationships with key influencers, leveraging their strengths for the benefit of Corewell Health. Stays ahead of media and social trends, identifying opportunities to innovate and elevate Corewell Health’s voice in the marketplace
Guides team members to proactively collaborate with Strategy and Marketing colleagues, internal clients and executives to identify potential internal and external stories
Responsible for cross-functional service line message coordination for external and internal audiences across a variety of platforms based on the objectives of specific communications and marketing plans
Collaborates with other Comms Managers in the development of plans for 360-degree audience outreach based on broader Comms team objectives
Measures the success of media relations and social media activities with data. Collaborates with Strategy and Marketing teams focused on industry, internal, external and stakeholder insights to inform new strategies and activities. Holds team members accountable to key performance indicators
Manages timelines, schedules and budgets as appropriate for department, ensuring operations are managed within established guidelines. Support system branding initiatives
Manages and supports media (traditional and social) communications during disasters or crises in collaboration with Sr. Directors leading various Comms functions, the VP of System Comms, other VPs in the Strategy and Marketing dept, as well as the Chief Strategy and Marketing Officer
Works collaboratively with other members of the Corewell Health Strategy and Marketing department to help achieve system goals and objectives
Qualification
Required
Bachelor's Degree In Marketing, Journalism, Communications, Public Relations or related field; or equivalent combination of education and experience
7 years of relevant experience in communications, media relations, social media or related field
Preferred
Background in communications, media relations, social media or related field for a highly regulated industry such as higher education, financial, health care, health coverage, etc
Benefits
Comprehensive benefits package to meet your financial, health, and work/life balance goals.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Company
Corewell Health
Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Lynn Patterson
Sr. Executive Specialist To Chief Executive Officer
Karen Smith
Advisor to the Chief Financial Officer
Recent News
2026-01-12
2026-01-06
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