The King and Prince Beach & Golf Resort · 20 hours ago
Social Media and Marketing Specialist
Brunswick, GA
Full-time
Onsite
Entry, Mid Level
1+ years expThe King and Prince Beach & Golf Resort is seeking a creative and guest-focused Social Media & Marketing Specialist to elevate their brand presence across digital platforms. This role involves branding, content creation, storytelling, and community engagement to attract new guests and strengthen loyalty.
Hospitality
Hiring Manager
Annsley Felton
Responsibilities
Develop and maintain a consistent brand identity that reflects the property’s voice, guest experience, and service philosophy
Create and enforce visual and messaging guidelines across all marketing materials and digital channels
Collaborate with leadership, F&B teams, and design partners to produce brand-aligned photography, videos, and promotional campaigns
Conduct competitive research within the hospitality and travel industry to identify trends and branding opportunities
Plan, create, and schedule engaging content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube
Highlight property features, guest experiences, dining options, amenities, events, and seasonal offerings through compelling storytelling
Manage community engagement by responding to comments, direct messages, guest reviews, and tagged posts in a timely and brand-appropriate manner
Partner with travel influencers, tourism boards, and hospitality creators to grow brand visibility
Support digital and on-property marketing initiatives, including promotions, event marketing, package launches, and seasonal campaigns
Write and edit copy for social media, website pages, blogs, newsletters, menus, and guest communications
Coordinate photo and video shoots to ensure high-quality content that reflects the hospitality experience
Assist with email marketing campaigns and hotel CRM communications to drive bookings and guest engagement
Assist with continuity in signage and messaging across resort
Track social media performance, website traffic, and campaign metrics to identify growth opportunities
Prepare regular reports with insights and recommendations for content optimization and brand enhancement
Monitor guest sentiment and online reputation across platforms such as Google, TripAdvisor, and Yelp, providing feedback to relevant departments
Qualification
Required
Degree in Marketing, Communications, Hospitality Management, or related field (preferred)
1 to 3+ years of social media or marketing experience, ideally in hospitality, travel, or F&B
Strong understanding of branding, content strategy, and digital marketing trends
Excellent storytelling, writing, and visual communication skills
Proficiency in Canva, Adobe Creative Suite, and social media scheduling tools
Ability to work on-site, collaborate with various departments, and capture real-time content in a fast-paced hospitality environment
Preferred
Experience promoting hotels, restaurants, resorts, event venues, or travel destinations
Knowledge of hospitality platforms, review management systems, and CRM tools
Basic photography/videography and content editing skills
Understanding of paid social and SEO for hospitality
Company
The King and Prince Beach & Golf Resort
The King and Prince Beach & Golf Resort, located on St.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase