24 Seven Talent · 2 days ago
Retail Marketing Manager (Beauty)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $100K/yr
3+ years exp24 Seven Talent is seeking a strategic Retail Marketing Manager to drive growth across national retail partners, focusing on beauty and specialty channels. The role involves developing and executing retail marketing programs that enhance brand awareness and shopper engagement.
Human ResourcesRecruiting
Hiring Manager
Bridget Mascolo
Responsibilities
Translate brand and commercial objectives into retailer-specific marketing calendars and activation plans
Develop tailored concepts for launches, promotions, campaigns, and seasonal storytelling across key retailers
Align programs to retailer priorities, shopper insights, and category dynamics to maximize impact
Own the execution of in-store marketing initiatives, including endcaps, gondolas, shelf signage, sampling, and promotional displays
Partner with visual merchandising and creative teams on fixture updates, planograms, and display enhancements
Ensure all merchandising, testers, and collateral are brand-right, compliant with retailer guidelines, and delivered on time
Plan and manage retail promotions, GWPs, sampling campaigns, and key product launches
Coordinate regional or store-level events and education days to support priority initiatives
Work closely with field/education teams to equip them with tools and messaging that drive sell-through
Partner with Sales/Account Management to align on retailer needs, objectives, and performance expectations
Collaborate with Brand Marketing, Creative, Digital, Operations, and Education to ensure cohesive 360° campaigns
Manage agencies and external vendors for production, installation, and event support as needed
Build and track detailed project timelines, deliverables, and approval flows for all retail programs
Manage retail marketing budgets, including estimates, POs, and reconciliations
Proactively identify risks and develop contingency plans to ensure flawless execution
Monitor performance of retail initiatives (sell-through, traffic, promo lift, event results) and synthesize key learnings
Leverage retailer data, panel data, and field feedback to refine future programs and improve ROI
Prepare clear, concise recaps and recommendations for internal leadership and account partners
Qualification
Required
3–5+ years of experience in retail marketing, trade/shopper marketing, or channel marketing, preferably in beauty, skincare, or adjacent CPG
Proven experience planning and executing in-store marketing programs and/or consumer events for national retailers
Strong project management skills with the ability to manage multiple timelines, stakeholders, and deliverables
Experience partnering with creative and visual teams on retail assets, displays, and merchandising content
Comfort with performance data and KPIs; ability to derive insights and optimize programs
Excellent written and verbal communication skills; polished in retailer- and vendor-facing interactions
Passion for skincare, wellness, and the beauty category
Willingness to travel to key markets and retail locations as needed
Company
24 Seven Talent
24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Morgan Stanley Asia
2016-10-06Private Equity
Leadership Team
Celeste Gudas
Chairwoman, Founder
Recent News
2025-11-13
2025-10-10
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