AccuWeather · 1 day ago
Director, Advertising Sales
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$130K/yr - $150K/yr
5+ years expAccuWeather is seeking an accomplished, strategic and results-driven Advertising Sales Director to help build and sell digital advertising solutions. This role involves managing agency relationships and developing strategies to drive revenue through innovative advertising solutions.
Digital MediaInternetNews
Responsibilities
Achieve and exceed revenue goals set by the company for existing and new accounts. Focus on selling AccuWeather digital advertising products to advertising agency and brand direct partners maintaining and fostering positive relationships across both new and existing clients
Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level
Serve as internal voice of the agency customer to help shape product and marketing roadmaps. Assess the revenue potential of assigned account list and identify highest value targets
Prospect new business opportunities within territory through regular, thoughtful outreach to new clients/agencies with face-to-face meetings, presentations, events, entertainment and other related efforts
Identify revenue opportunities to grow existing clients/advertising agencies relationships
Client account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc client requests, campaign performance reviews along with client entertaining
Consistent pipeline maintenance, and strong internal communications skills to ensure leadership and cross functional partners are apprise of pipeline updates, progress to goal, territory updates and opportunities, along with challenges
Contribute to AccuWeather’s tentpole senior-level events, conferences and activations within assigned agencies
Collaborate with internal specialists (i.e. marketing, strategy, data, operations/analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for agencies/brands
Contribute to agency holding company partnership level agreements, with opportunity to lead specific initiatives in addition to capturing revenue opportunities at the account level
Be a trusted thought leader to both external stakeholders and investment teams by leading consistent customer and prospect education initiatives and events
Operate at the ‘tip of the spear’, immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc.) and competitive offerings, to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations
Demonstrate thought leadership in the industry; act as an ambassador and spokesperson for AccuWeather in the advertising community
Other duties as assigned
Qualification
Required
BA/BS degree required with 5+ years digital ad sales experience with a focus on digital media, programmatic, first party data and analytics; experience executing large scale brand partnerships across channels ideal
High performer – achieve and exceed revenue targets through effective sales strategies, performance optimization and development of innovative campaign strategies
Demonstrated ability to think strategically about a particular industry and/or product set to achieve customer goals and KPIs; ability to think creatively to solve problems to maintain and grow revenue, and to break new business
Excellent written and verbal communication skills along with strong presentation skills in both small and large groups
Familiarity with agency holding companies and strong relationships across the agency and brand direct
Ability to work collaboratively amidst cross-functional teams including but not limited to strategy, marketing, ad operations and analytics
Tenacious and driven self-starter who takes a hands-on approach in discovering new business opportunities and proactive outreach with a focus on high-value prospects
Hunter mentality – focus on cold outreach and prospecting to secure meetings with new clients and expanding relationships with existing
Strong teamwork and collaboration skills. Ability to build internal networks to accomplish goals through collaboration with resources across teams
Driven and solution-oriented and can overcome obstacles to drive projects through completion and can balance the need for quick turnaround with longer-term strategic efforts
Strong writing and copy-editing skills
Comfortable with a fast-paced, always-on, start-up environment
Strong belief in AccuWeather's vision and goals
Preferred
Demonstrated marketing abilities, programmatic advertising expertise and experience pitching first party data
Exhibits a high level of competency in oral and written communication skills
Demonstrated expertise in building relationships with senior agency decision makers
Company
AccuWeather
AccuWeather provides local weather forecasts for everywhere.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Steven R. Smith
Chief Executive Officer
Ezra Nanes
Director of Strategic Account Management
Recent News
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