Pro Standard · 12 hours ago
Social Media Manager
Westbury, NY
Full-time
Onsite
Mid, Senior Level
$95K/yr - $110K/yr
3+ years expCasa Drea is a strategic and cultural force that partners with Maxima Global Holdings to deliver impactful creative solutions. The Social Media Manager will lead the development of social content strategies, manage day-to-day publishing across various platforms, and optimize performance through data-driven insights.
ApparelE-CommerceFashionRetail
Hiring Manager
Wendy Zeng
Responsibilities
Own and lead the development of social content calendars across Pro Standard and future client brands
Translate brand strategy, product stories, and cultural moments into platform-specific content that connects and converts
Stay on the pulse of emerging trends, formats, creators, and conversations — bringing ideas forward before they peak
Collaborate with the CEO and strategy team to concept and pitch bold, social-first campaigns
Manage all day-to-day publishing across Instagram, TikTok, Threads, and future channels
Craft culturally fluent copy and visual briefs that reflect the voice and energy of each brand
Drive end-to-end content execution — from briefing creative to QA, scheduling, and monitoring
Ensure consistency in quality, cadence, and timing across all social platforms
Leverage tools like Later, Metricool, or equivalent to maintain visibility and control
Track and analyze content performance to unlock growth opportunities
Report regularly on KPIs including reach, engagement, follower growth, and saves
Apply data-driven insights to optimize creative, timing, and content mix
Test, learn, and iterate — balancing evergreen brand-building with real-time relevance
Contribute to broader performance conversations to connect social output to business impact
Partner with the Influencer & Seeding Manager to brief creators, guide UGC production, and integrate talent content into the brand narrative
Curate and publish UGC with an editorial eye, ensuring alignment with campaign goals
Contribute to content reporting that includes both owned and influencer-driven performance
Act as the social lead across all brand and client accounts — reporting directly to the CEO
Manage and mentor the Influencer & Seeding Manager to ensure cohesive execution
Work cross-functionally with design, brand, and experiential teams to bring campaigns to life across digital and physical channels
Support IRL activations, shoots, and key cultural moments through real-time content capture and social amplification
Qualification
Required
3–5 years of social media experience in-house or agency-side, ideally with lifestyle, fashion, or sports brands
Deep platform expertise (IG, TikTok, Threads) and fluency in content formats, community behavior, and platform evolution
Strong storytelling instincts with the ability to write sharp, brand-aligned captions and creative briefs
Proven success driving engagement, growth, and cultural relevance through content
Proficient in Monday.com, Notion, Google Sheets, Metricool/Sprout Social and basic analytics tools
Exceptionally organized, deadline-driven, and able to juggle multiple calendars and campaigns
Culturally connected — you know what's moving the needle in fashion, sport, and digital culture
Preferred
Bilingual (Spanish & English)
Bonus: Familiarity with UGC programs, influencer content integration, or experiential marketing
Company
Pro Standard
Pro Standard is an apparel company that sells caps, jackets, T-shirts, sweatpants, and hoodies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Wayne Best
Chief Brand Officer
Company data provided by crunchbase