Remote · 1 week ago
Senior Field Marketing Manager, SMB - US
United States
Full-time
Remote
Mid, Senior Level
$49K/yr - $165K/yrRemote is a company dedicated to solving global employment challenges by allowing businesses to manage international teams efficiently. They are seeking a Senior Field Marketing Manager to lead integrated marketing programs for the US Small and Medium Business segment, focusing on driving pipeline growth and enhancing customer engagement.
Bookkeeping and PayrollComplianceConsultingHuman ResourcesRecruitingSoftware
Responsibilities
Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies and actionable execution plans
Own and continually refine the US SMB marketing strategy, ensuring a clear, localized plan that effectively reaches target audiences and aligns with overarching commercial objectives
Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation. This includes comprehensive activities such as digital performance marketing (in collaboration with teams), targeted outbound programs, executive dinners/roundtables, account-specific events, regional campaigns, and targeted account programs
Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns, automated nurture tracks, direct mail, effectively leveraging product and solutions marketing content
Collaborate with the Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials that support sales and marketing initiatives
Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders, continually using insights to develop and optimize the effectiveness of all marketing activities
Support regional brand awareness creation and maintain close collaboration with the Communications/PR team to ensure message consistency and amplify local success stories
Qualification
Required
Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation
Demonstrated success in creating significant results on sales opportunity pipeline creation through a mix of marketing activities highly aligned with sales goals
Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space
Expertise in modern marketing tactics and the ability to leverage them to create sustainable lead generation streams
Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset
Exceptional proactive, self-starter approach and a relentless focus on high delivery and practical execution
Proven ability to collaborate effectively with numerous internal and external stakeholders (Sales, Product, Partners, etc.)
Possesses a strong growth mindset where agility is a core principle of your work style
Knowledge of HubSpot, Salesforce, Monday.com, or similar software, and experience with Growth Marketing methodologies
Native proficiency in English (written and verbal communication)
Preferred
It's not required to have experience working remotely, but considered a plus
Benefits
Work from anywhere
Flexible paid time off
Flexible working hours (we are async)
16 weeks paid parental leave
Mental health support services
Stock options
Learning budget
Home office budget & IT equipment
Budget for local in-person social events or co-working spaces
Company
Remote
Remote is an employment, payroll, and HR platform for modern, distributed businesses.
Founded in 2019
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$496MKey Investors
SoftBank Vision FundAccelIndex Ventures
2022-04-05Series C· $300M
2021-07-13Series B· $150M
2020-11-01Series A· $35M
Leadership Team
Job van der Voort
CEO
John Kelly
Chief Revenue Officer
Recent News
2026-01-20
2026-01-03
Company data provided by crunchbase