Bose Corporation · 2 hours ago
Content Strategy Lead, Social + Brand Content
Manhattan, NY
Full-time
Onsite
Senior Level, Lead/Staff
$137K/yr - $188K/yr
8+ years expBose Corporation is a global leader in audio innovation, dedicated to transforming how people experience sound. They are seeking a Content Strategy Lead, Social + Brand Content to shape branded content strategies across platforms like TikTok, Instagram, and YouTube, focusing on collaboration with athletes, artists, and influencers.
Consumer Electronics
Responsibilities
Translate campaign briefs into social content strategies for paid and organic channels that resonate with athlete, artist, and influencer audiences
Lead the development of original branded content for Bose social channels, from one-off hero moments to evergreen series
Advise on paid and organic social campaign roll-outs, including content sequencing, formats, and placements
Lead ideation and concept development for branded content initiatives with brand ambassadors, including: TV commercials, YouTube series, TikToks and short-form social content, photography, and audio ads
Drive alignment on creative concepts, incorporating and responding thoughtfully to stakeholder feedback
Partner closely with the Partnerships team to align on creative expectations, deliverables, and usage for brand ambassadors
Work with producers to ensure creative development, reviews, and pre-production timelines are realistic and met
Collaborate with the social strategists to develop social-first concepts and activation plans for TikTok and Instagram creators in both paid and organic campaigns
Serve as the on-set content lead for Bose-led productions, providing real-time direction on video concepts, photography, and audio executions
Guard the integrity of the concept and strategic objectives during production
Make live creative decisions to address challenges on set (e.g., tweaks to performance, script, and conceptual execution) while maintaining quality
Oversee the production budget in partnership with the Producer, ensuring work stays on time and on budget
Stay ahead of cultural, platform, and audience trends to inform content direction and new creative opportunities
Integrate performance data (paid + organic) to refine future content strategy and creative decisions
Qualification
Required
8+ years of experience in social content strategy, content production, or digital marketing (agency or brand-side)
Strong creative concepting and storytelling skills, with an eye for what makes content authentic and shareable
Proven success developing YouTube series and TikTok-first campaigns that connect with audiences and drive measurable impact
Comfortable leading end-to-end creative: from brief, to concept, to set, to final asset
Experience on set with premium talent; experience with music artists a plus
Deep understanding of creator culture, short-form storytelling, and evolving social trends
Ability to thrive in a fast-paced environment, manage multiple projects, and collaborate across teams
Calm under pressure, with strong problem-solving skills and the ability to adapt in real time
Passion for music, sports, entertainment, fashion and culture
Willingness to travel for shoots and event coverage; up to 30% during high periods
Benefits
Bonus programs
Comprehensive health and welfare benefits
A 401(k) plan
Exclusive perks designed to support your wellbeing
A generous employee discount where you can immerse yourself in our products and experiences
Company
Bose Corporation
Bose Corporation is a privately held company that designs and manufactures audio equipment.
Founded in 1964Framingham, Massachusetts, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
John Brosnahan, CFA
Chief Financial Officer
Kevin Manzolini
SVP and Chief Engineering Officer
Recent News
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2025-08-19
2025-08-04
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