Synack · 1 day ago
GTM Enablement Principal
San Mateo, CA
Full-time
Onsite
Lead/Staff
$150K/yr - $170K/yrSynack is a cybersecurity company that offers a Penetration Testing as a Service platform designed to enhance security for its clients. The GTM Enablement Principal will lead the design and implementation of enablement programs for the Go-to-Market teams, ensuring effective adoption of cybersecurity products and optimizing tools and workflows.
Artificial Intelligence (AI)Cyber SecurityNetwork SecuritySecurity
Responsibilities
The Enablement Lead will be responsible for the end-to-end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization: Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM)
Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge
Technical Acumen: Develop and deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to ensure changes in the Revenue stack are appropriately communicated to all relevant users and stakeholders
Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and attempts. Define and implement appropriate 'next' attempts, ensuring we continuously iterate and refine our approach to avoid repeating ineffective historical practices
Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility, program adoption, tool utilization, and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction)
The role requires close collaboration with Content Marketing and Product Marketing teams to ensure the GTM organization has the best-in-class assets to drive revenue and customer value: Collateral Production: Partner to produce and refine high-impact sales collateral, internal training documentation, customer-facing materials, and technical guides
Documentation Audit: Conduct a complete and ongoing audit of existing GTM materials, identifying gaps, redundancies, and opportunities for consolidation or retirement. Ensure all documentation is accurate, up-to-date, and easily accessible
You will work with Sales Operations to optimize GTM tools and processes, ensuring operational excellence across the field: Tool and Process Implementation: Partner with Sales Ops to implement and manage changes to GTM tools (CRM, Enablement Platforms, etc.) and underlying processes
Operational Playbooks: Develop and maintain operational playbooks that standardize best practices for the GTM organization
Program Ownership: Own and manage internal GTM support programs, such as the "GTM Buddy" program, and related peer-to-peer learning tools and initiatives
Qualification
Required
Deep understanding of the cybersecurity product landscape, sales cycles (including different sales methodologies), and customer needs
Proven success in a GTM Enablement role, preferably within a B2B SaaS or cybersecurity environment; demonstrated ability to enable pre and post-sale teams
Strong ability to connect with and build credibility and trusted relationships with front-line GTM leadership (Sales Managers, CSM Leads, etc.) and individual contributors
Demonstrated ability to define, track, and report on enablement success metrics, translating activity into tangible business outcomes (utility, adoption, performance)
Exceptional written and verbal communication skills, capable of influencing stakeholders at various levels
Experience designing and delivering training across various formats (in-person, virtual, self-paced, video)
Demonstrated understanding of 'best in class' GTM tools and means of integrating tools for successful outcomes
Benefits
Equity
Benefits
Company
Synack
Synack is a crowdsourced security platform that utilizes augmented intelligence to discover and secure vulnerable applications.
Founded in 2013
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$107.57MKey Investors
M12 - Microsoft's Venture FundKleiner PerkinsTechstars
2020-10-13Secondary Market
2020-05-28Series D· $52M
2017-04-11Series C· $21.25M
Leadership Team
Jay Kaplan
CEO and Co-Founder
Jeff Barker
Senior Vice President, Product
Recent News
Help Net Security
2025-11-28
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2025-11-22
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