XBOW · 11 hours ago
Lead Digital Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expXBOW is a cutting-edge company focused on offensive security using AI technology. They are seeking a Lead Digital Marketing Manager to oversee performance marketing and drive growth through various paid channels, shaping the foundation for XBOW's market presence.
ComputerNetwork Security
Responsibilities
Own strategy, execution, and optimization for paid acquisition across PPC, Paid Social, Publisher, Programmatic and emerging channels
Build and scale full-funnel programs that drive high-intent traffic, qualified pipeline, and revenue
Run continuous experimentation across audiences, messaging, channels, and landing pages
Develop digital frameworks for campaign planning, segmentation, and targeting
Partner with Sales and RevOps to ensure smooth lead flow, scoring, and conversion visibility
Own annual and quarterly paid media budget planning, including channel allocation and forecast modeling
Monitor spend pacing and optimize allocation dynamically based on CAC, ROI, and pipeline performance
Establish measurement frameworks for incrementality testing, multi-touch attribution, and revenue impact
Define and track performance metrics (CPL, CPC, CAC, CVR, multi-touch attribution, etc.)
Use data to identify new growth opportunities, channels, and audience segments
Collaborate with Product, Engineering, and Security Research to uncover unique marketing moments and narratives grounded in real-world impact
Work closely with Sales, Growth, and Product to align paid demand generation with GTM priorities
Partner with Product Marketing to ensure messaging aligns with persona insights and market trends
Coordinate with external agencies or contractors as needed
Qualification
Required
8+ years of hands-on digital marketing and performance marketing experience, ideally within B2B SaaS
Deep experience owning and optimizing paid acquisition across Google, LinkedIn, Publisher, and Reddit
Demonstrated success managing large budgets, forecasting spend, analyzing ROI, and communicating insights
Strong analytical and quantitative skills—comfortable building dashboards and attribution models
Track record of running structured experimentation programs across channels and funnels
Ability to thrive in a fast-paced, highly technical environment
Preferred
Cybersecurity experience is a major plus
Experience at early-stage or high-growth startups is strongly preferred
Company
XBOW
XBOW operates autonomously, carrying out commands and analyzing the results to achieve higher-level objectives.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$117MKey Investors
Altimeter CapitalSequoia Capital
2025-06-24Series B· $75M
2025-01-01Series A· $22M
2024-07-16Seed· $20M
Leadership Team
Jonaki Egenolf
Chief Marketing Officer
Nico Waisman
Head of Security
Recent News
2026-01-22
2025-12-11
Company data provided by crunchbase