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McCANN New York · 21 hours ago

Senior Strategist

New York, NY

Full-time

Onsite

Mid, Senior Level

$95K/yr - $110K/yr

3+ years exp

McCANN New York is a leading advertising agency, and they are seeking a Senior Strategist to manage and implement strategic initiatives for their clients. The role involves collaborating with various teams to incorporate consumer insights into marketing programs and contribute to the development of effective marketing campaigns.

AdvertisingAnalyticsB2B

Responsibilities

Partner with other strategic planning team members and other agency departments to ensure that consumer insight is incorporated into marketing programs

Help shape and implement strategic direction

Use, understand, and execute various research methodologies to uncover key marketing opportunities

Sell strategy and creative executions by communicating consumer knowledge to client

Positively impact the creative product through sharp insights and inspiration

Partner with other departments to ensure consumer insight is incorporated into marketing platforms

Participate in creation of effective marketing campaigns

Seek out and apply understanding of consumers’ relationship with the brand and marketing in the category to the development of brand strategy and creative

Provide insight with aspects of strategy: qualitative, quantitative, behavioral and planning

Assist in ensuring the quality of the creative brief and briefing process

Build positive relationships with other departments and clients

Share daily consumer news and trends with the Agency

Mentor and guide more junior staff in their development and growth

Participate in new business

Any tasks as assigned

Qualification

Strategic planningConsumer insightsResearch methodologiesMarketing campaignsCultural awarenessCommunication skillsMentoring

Required

3 - 4 years of agency experience

Culturally plugged in; nimble, and mindful of the way culture is shifting within XX space

Crisp thinker and communicator – verbally, visually and in writing

Proactive, self-motivated and ability to navigate high volume

Bachelor's degree in a relevant area required (not necessarily advertising)

Company

McCANN New York

McCann New York is a marketing and advertising company providing proprietary performance analytics, digital, and b2b marketing solutions.

Founded in 1902

New York, New York, USA

501-1000 employees

http://mccannny.com

Funding

Current Stage

Late Stage

Leadership Team

Shayne Millington

Co-Chief Executive Officer

Jim Baller

EVP, CFO

Recent News

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2025-10-31

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2025-02-22

Adweek

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2024-05-20

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