Hess Persson Estates · 4 days ago
Senior Manager, Digital Marketing & eCommerce
Napa,CA,US
Full-time
Onsite
Mid, Senior Level
$110K/yr - $115K/yr
5+ years expHess Persson Estates is a winery known for its world-renowned Napa Valley wines, founded by Donald Hess in 1978. The Sr. Manager of Digital Marketing & eCommerce will lead the digital ecosystem and Direct-to-Consumer sales channel, overseeing eCommerce, UX, and digital marketing to drive growth and innovation.
Food and BeverageWine And SpiritsWinery
Responsibilities
Manage the Commerce7 sales channel, product catalog, and merchandising
Lead Conversion Rate Optimization (CRO) initiatives, SEO strategy, and site management while ensuring ADA and Tied House compliance
Drive revenue and club retention through targeted email (Klaviyo) and SMS campaigns
Utilize data to build high-conversion audience segments
Translate business goals into digital execution
Manage external agencies, budgets, and timelines to ensure high-performance delivery
Own the high-level Social Media strategy
Mentor the Digital Marketing Coordinator on day-to-day execution and community engagement
Monitor performance via GA4 and Meta
Translate data into actionable insights for Sales and Leadership
Empower the Wholesale Sales team with digital tools, assets, and training
Qualification
Required
Bachelor's degree + 5–8 years relevant experience
Wine/Bev Alc or Luxury CPG experience is essential
Expert in Commerce7 (or similar winery POS), Klaviyo/Mailchimp, Google Analytics (GA4), SEO/SEM, and Meta Business Suite
Strong experience managing agencies, budgets, and mentoring teams
Analytical mindset with a focus on KPIs/ROI; confident presenter and public speaker
Benefits
Annual merit increase and incentive program.
Comprehensive benefits package that includes medical, dental and vision insurance.
Long-term disability, AD&D, and life insurance plans 100% paid by the employer.
401k plan with a 100% company match up to first 6% an employee contributes.
Paid Time Off (starting at 3 weeks’ vacation, 5 sick days and 10 paid holidays).
Wine Club Membership to Hess Persson Estates (per availability of the wines).
Employee wine discount.
A work environment where you can be your authentic self and be a part of a winning team!
Company
Hess Persson Estates
The Hess Collection Winery is a wine and spirits company providing wine and culinary.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Timothy Persson
Chairman & CEO
Matthew Wood
Chief Operating Officer
Company data provided by crunchbase