MICHELIN Connected Fleet · 1 day ago
G2M Manager
Atlanta Metro
Full-time
Hybrid
Mid LevelMICHELIN Connected Fleet is seeking a Go-To-Market (G2M) Manager who will serve as a key connector between marketing strategy and commercial execution. This role is responsible for driving how innovations are introduced to the market and ensuring value propositions resonate with target segments through compelling campaigns and engagement strategies.
Information TechnologyMobileNavigation
Hiring Manager
Luke Daniels
Responsibilities
Collaborate with Business Segment Leaders and Market Intelligence Senior Manager to deeply understand customer problems, segment trends, and competitive positioning
Support the definition and refinement of customer-centric value propositions and differentiated bundles
Translate offer roadmaps into actionable GTM strategies aligned to business goals and segment-specific needs
Ensure pricing strategy, positioning, and packaging reflect customer value and market realities (in collaboration with Sales, Intelligence, and Product)
Lead cross-functional launch planning and delivery for new and evolving offers—aligning content, campaigns, and channel strategy
Work with internal teams and agency partners to develop high-impact marketing materials (brochures, decks, spec sheets, web content, white papers, training assets, etc.)
Design and execute email campaigns and work with Lead and Demand Generation Manager to drive multi-channel demand generation and awareness through campaigns, events, digital outreach, PR, and internal enablement
Activate Sales and Operations teams pre- and post-launch with training and tools to ensure internal alignment and customer readiness
Partner Marking Analytics Analyst to define KPIs and dashboards for GTM efforts
Monitor initiative and offer performance, applying a test-and-learn approach for ongoing improvement
Report key insights, outcomes, and recommendations to stakeholders to refine future launches and campaigns
Qualification
Required
Proven experience in marketing, product marketing, or go-to-market execution, ideally in SaaS, B2B tech, or IoT industries
Strong understanding of offer lifecycle and segmentation
Exceptional written and verbal communication skills, with the ability to distill complex ideas into compelling narratives
Adept at managing cross-functional projects, timelines, and competing priorities
Creativity and proficiency in content development
Company
MICHELIN Connected Fleet
MICHELIN Connected Fleet services and solutions are designed to provide the tools and information fleet operators and managers need to easily manage their fleets on a daily basis and transform their operational efficiency.
Founded in 1996
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Future Fifty
2019-05-16Acquired
2013-10-17Non Equity Assistance
Leadership Team
Andy Beasley
President and COO
Company data provided by crunchbase