Putney Student Travel · 1 week ago
Social Media & Community Engagement Coordinator
Putney, VT
Full-time
Onsite
New Grad, Entry Level
$45K/yr - $45K/yrPutney Student Travel is seeking a full-time Social Media & Community Engagement Coordinator to join its marketing team. The role involves creating engaging content across various social media platforms, nurturing community engagement, and analyzing performance to enhance the digital presence of the organization.
Education
Hiring Manager
Kevin Weidner
Responsibilities
Create and publish engaging, on-brand content across Instagram, Facebook, LinkedIn, and emerging platforms for both PST and Oxford Academia
Develop and manage a content calendar aligned with program cycles, marketing priorities, and key events
Collaborate with designers, photographers, and program directors to source and curate compelling visual assets
Write short-form and long-form social copy that communicates our mission, alumni stories, faculty excellence, program highlights, and 75-year legacy
Coordinate content with messaging across the organization
Support paid social creative development and testing in collaboration with the Marketing Director
Build and nurture community across platforms through active engagement, timely responses, and thoughtful conversation management
Develop processes to gather user-generated content, alumni testimonials, and parent stories
Strengthen alumni engagement through social-first initiatives, spotlights, and ongoing dialog with past travelers and families
Monitor comments on paid and organic content to ensure brand safety, escalate issues appropriately, and identify opportunities for positive conversation
Track and report on performance of all social content across brands
Test and refine content formats, CTAs, hashtags, storytelling styles, and community tactics to improve reach, engagement, and conversion
Monitor trends in education, student travel, and youth culture to guide forward-thinking content strategy
Collaborate in brainstorms, campaign planning, and strategy sessions to continually elevate our digital presence
Assist with website updates in WordPress, especially when social content intersects with news posts, alumni stories, or highlights
Support marketing emails (Mailchimp) with ideas, copy snippets, or content for targeted audiences
Contribute to general marketing projects as needed within a small, high-ownership team environment
Qualification
Required
Degree in communications, marketing, digital media, English, journalism, or a related field
Experience managing social media for an organization or brand (professional experience preferred, but strong portfolios welcomed)
Demonstrated ability to create engaging content—strong writing, visual storytelling, and comfort appearing in or directing occasional on-camera content
Familiarity with social media management tools (e.g., Later, Hootsuite, Meta Business Suite) and platform analytics
Basic graphic design skills and familiarity with design principles (Canva, Adobe tools, or similar)
Comfort working in the WordPress CMS and Google Workspace (especially Docs and Sheets)
Excellent communication skills, both written and verbal
Ability to learn and embody multiple brand identities across Putney Student Travel, Oxford Academia, and partner programs
A collaborative spirit, curiosity, and a low-key perfectionist bent
Benefits
Healthcare, of which the employee’s premium is covered 100% by the employer
401k plan with generous employer-funded contributions (no required employee contributions)
Flexible paid time off
A company-wide four-week period off in the summer
Company
Putney Student Travel
Putney Student Travel is an education management company that provides international education and language immersion programs.
Founded in 1951
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase