Zocdoc · 17 hours ago
Senior Manager, Provider Website
New York, NY, United States
Full-time
Onsite
Senior Level
$160K/yr - $210K/yr
6+ years expZocdoc is a leading digital health marketplace dedicated to empowering patients. As the Senior Manager of the Provider Website, you will oversee the strategy and performance of the Provider web experience, focusing on demand generation and user experience improvements.
Health CareMedicalmHealthMobile AppsScheduling
Responsibilities
Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals
Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance
Translate roadmap priorities into scoped deliverables, launch timelines, and test plans—balancing quick wins with longer-term architectural improvements
Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards
Lead collaboration with content, development and design teams to deliver landing pages, templates, and new content modules
Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch
Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring
Design, launch, analyze, and iterate A/B tests—owning hypotheses, setup, measurement, and recommendations
Operationalize learnings from experiments into shipped site improvements
Identify friction points in the buyer journey and develop data-driven solutions that increase conversion
Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs
Collaborate with Content and Product Marketing teams to enhance messaging, segmentation, and content experience
Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure
Join forces with the Creative team to deliver on-brand digital experiences that drive action
Partner with Product and Engineering to execute and optimize technical infrastructure (e.g., plugins, etc.)
Collaborate with SEO stakeholder to Implement technical and on-page SEO improvements, monitor and optimize rankings, speed and performance
Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration
Qualification
Required
6–10+ years of experience in website management—preferably in B2B SaaS or a high-growth environment
Demonstrated success driving CRO programs and improving conversion performance across acquisition funnels
Strong understanding of UX principles, buyer journey design, and website information architecture
Expertise in multiple CMS platforms (Wordpress, AEM, Contentful)
Deep understanding of Amplitude GA4, Google Tag Manager, and SEO tools
Demonstrated ability to independently ship high-quality website experiences in fast-paced environments, from brief to launch
Ability to translate strategy into execution through strong project management and cross-functional coordination
Experience working with designers, developers, and external agencies or vendors to deliver impactful enhancements
Strong analytical mindset with a data-driven approach to decision-making
Benefits
Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified
Company
Zocdoc
Zocdoc is a digital marketplace company that connects healthcare patients and doctors.
501-1000 employees
H1B Sponsorship
Zocdoc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (3)
2023 (6)
2022 (20)
2021 (5)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$375.94MKey Investors
Francisco PartnersFounders FundKhosla Ventures
2021-02-11Private Equity· $150M
2019-07-01Series D
2017-05-30Secondary Market
Leadership Team
Oliver Kharraz
CEO & Founder
Netta Samroengraja
Chief Financial Officer
Recent News
Behavioral Health Business
2026-01-16
2026-01-07
Company data provided by crunchbase