Spirit Halloween · 2 hours ago
Senior Manager, Social Media
US-NJ-Egg Harbor Township
Full-time
Onsite
Senior Level, Lead/Staff
$95K/yr - $105K/yr
8+ years expSpirit Halloween is an authentic provider of fun, focused on building a great workplace culture. The Senior Manager, Social Media will lead the strategy, execution, and optimization of social media efforts while guiding a team of content creators and working cross-functionally to drive engagement and growth.
Retail
Responsibilities
Develop and implement a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest, LinkedIn, X/Twitter, YouTube, etc.) to support brand objectives, marketing campaigns, and in-store engagement
Oversee the social media team—including content creators, coordinators, internal stakeholders, and external agencies—to ensure alignment, creativity, and high performance
Own the content calendar, creative direction, and publishing processes, ensuring all content is timely, brand-aligned, and impactful
Lead planning, timelines, and expectations for social projects using tools like PageProof, Workzone, Monday.com, and MS Office Suite; identify risks, resolve roadblocks, and maintain project momentum
Partner with internal teams (Merchandising, Paid Media, Public Relations, Influencer, Creative, Store Marketing) to execute integrated, omnichannel campaigns that align with broader brand goals
Track cultural, retail, and digital trends in real time; translate insights into fresh, relevant, and on-brand content
Develop and lead proactive community management strategies to foster engagement, support stores, and ensure timely, brand-right responses to customer interactions
Monitor social metrics to generate insights and continuously improve reach, engagement, and ROI
Serve as the brand guardian across social platforms, ensuring consistent voice, tone, and storytelling
Stay ahead of platform updates, algorithm changes, and emerging channels to drive innovation and social media excellence
Lead social listening efforts, manage customer feedback loops, and execute escalation plans for crisis situations or reputational risks
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
8+ years of social media marketing experience, including 3+ years in a leadership role
Strong background in retail or consumer brand marketing with a deep understanding of major and emerging social platforms, influencer marketing, and tools like Sprout Social, Hootsuite, and Meta Business Suite
Excellent writing, editing, and visual storytelling skills
Skilled in project management tools (e.g., Workzone, Monday.com), with the ability to manage multiple high-volume projects and competing priorities
Highly organized, self-motivated, and detail-oriented with strong time management and problem-solving abilities
Proven success working cross-functionally and managing external partners or agencies
Analytical thinker with strong communication skills and a proactive, results-driven mindset
Thrives in fast-paced, high-growth environments and adapts well under pressure
Benefits
Flexible work environment
Career advancement
Competitive base salary
Bonus opportunity
Vacation, Personal, Sick and Holiday pay
Medical, Dental, Vision, Disability, Life and AD&D insurance
401k with a company match
30% merchandise discount
Company
Spirit Halloween
Spirit Halloween is an seasonal Halloween retailer
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2007-08-21Acquired
Leadership Team
Holly Rawlinson
GM Partnerships, Licensing and Wholesale, Spirit Halloween and Spencer Gifts
Recent News
NPR Topics: Business
2025-11-01
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